Marketing Coordinator

Department 85043 Wake Forest University Health Sciences - Academic Public Health Sciences: Social Sciences Department 85043 Wake Forest University Health Sciences - Academic Public Health Sciences: Social Sciences Status Part time Benefits Eligible No Hours Per Week 10 Schedule Details/Additional Information Monday-Friday 10-12 noon Pay Range $35.50 - $53.25 The Marketing Coordinator Senior as a key member of the Innovation Quarter Marketing & Communications team. This role is responsible for developing and executing comprehensive content, storytelling, and social media strategies that elevate Innovation Quarter's visibility, strengthen community engagement, and support organizational goals. The position also leads initiatives that promote diversity, equity, inclusion, and community collaboration while fostering meaningful relationships among Innovation Quarter tenants, healthcare partners, community organizations, and residents. EDUCATION/EXPERIENCE: Bachelors degree in Business, Communication, English or related field or commensurate work experience. Masters degree preferred. At least two years business experience in journalism, marketing, planning or program development, preferably in a health care or innovations setting, required. LICENSURE, CERTIFICATION, and/or REGISTRATION: Valid applicable state driver's license Essential Functions Works with program director and marketing to help establish comprehensive strategies for reaching key audiences through storytelling and social media content in ways that meet the operating goals of the Innovation Quarter. Leads all Innovation Quarter social media properties, developing a comprehensive content plan that addresses each platform's unique audiences, advantages and challenges. Applies Search Engine Optimization techniques to content in order to maximize search engine appeal in line with strategic priorities of the team. Provides quality assurance of all content through systematic reviews of copy, art and functional applications. Reviews content at multiple stages of development for conformance to standards for information architecture, editorial style, usability, branding appropriateness and visual appeal. Acts as community lead for social media properties, including monitoring, reviewing and when appropriate, responding to comments and direct messages. Works in coordination with Director of Marketing & Communications in response to sensitive and/or controversial social media communications, posts and interactions. Monitors KPIs for content and social media properties and reports out on progress to goals. Makes recommendations for annual marketing & communications operating plan as relating to content and social media based on Innovation Quarter priorities. Communicates frequently and directly with CM&M colleagues to coordinate, report on and develop content, including attending internal content coordination meetings as needed. Identifies, on boards and leads the work of multiple freelancers, contractors and vendors in order to successfully execute and deploy content and social media campaigns. Assists with annual marketing & communications budget and develops budget tracking reports on a regular basis. Ensures that expenses do not exceed annual budget. Coordinates with finance on credit card reconciliation monthly. Works collaboratively with Innovation Quarter tenants and WFBH neighbors to develop, manage and evaluate comprehensive action plans that promote diversity and inclusion across departments, systems, programming and real estate planning. Assists with the development of a diversity and inclusion metrics, evaluates programs and progress and the development of an annual report that includes milestones of diversity, inclusion and equity. Remains current on relevant local and national trends, policies, best practices, literature and research related to the community development focused on eliminating economic, social and health disparities, diversity and inclusion issues and educates leadership and partners on the tenets, principles and outcomes of diversity and inclusiveness practices. Leads the coordination and execution of frequent internal and external meetings and recommendations on system solutions that address diversity and inclusion issues and gaps Represents the institution within the community by attending events, forums, and meetings that relate to diversity, inclusion and culturally sensitive matters. Seeks opportunities and writes grants and sponsorships to support targeted programs. Other duties as assigned by Director, Marketing & Communications. Skills/Qualifications High degree of initiative and advanced interpersonal skills Ability to work both independently and as member of a team, interacting effectively with personnel at all levels of the organization Excellent strategic planning skills, solutions-focused, creative problem solver, and results-oriented Data driven and able to collect, analyze, and present data to support proposed plans and to share with internal and external leadership, stakeholders, and partners Deep knowledge of and experience with social media properties (esp. Instagram, Twitter, LinkedIn, Facebook) Effective public speaking and motivational skills Excellent research and writing skills Knowledgeable of the role of the workforce diversity and its impact on addressing health disparities and population health Ability to handle multiple tasks at one time Excellent communications skills Exceptional organization skills WORK ENVIRONMENT: Multiple activities and tasks occurring at one time Constant interaction with staff and vendors Moderate noise environment PHYSICAL REQUIREMENTS: 0% 35% 65% to to to 35% 65% 100% N/A Activity X Standing X Walking X Sitting X Bending X Reaching with arms X Finger and hand dexterity X Talking X Hearing X Seeing Lifting, carrying, pushing and or pulling: X 20 lbs. maximum X 50 lbs. maximum X 100 lbs. maximum Our Commitment To You Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance Benefits And More Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts for eligible health care and dependent care expenses Family benefits such as adoption assistance and paid parental leave Defined contribution retirement plans with employer match and other financial wellness programs Educational Assistance Program Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview. About Advocate Health Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits. #J-18808-Ljbffr