Vice President, Public Relations (Business of Health)

Vice President, Public Relations (Business of Health)

Vice Presidents of Business of Health at Highwire serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for organizations transforming how healthcare is financed, delivered, managed, and experienced. They oversee a portfolio of complex, high-value accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results.

This role represents a leadership opportunity for strategic, hands-on communications professionals with 10+ years of agency experience and deep fluency in the Business of Health ecosystem — spanning managed care and benefits, care delivery and talent, value-based care and care management, hospitals and health systems, and mental health and wellness . Vice Presidents mentor teams, contribute to thought leadership, and play an important role in new business development, talent growth, and the continued evolution of Highwire’s Business of Health offering.

Key Responsibilities

Practice & Client Leadership

• Serve as a lead for a portfolio of key Business of Health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across managed care and benefits, health plans, care delivery and talent, value-based care and care management, hospitals and health systems, mental health and wellness, and health services.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership within a complex and rapidly evolving healthcare environment.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and business-of-health narratives.
• Guide teams in translating complex healthcare business, operational, economic, and policy topics into clear, compelling, and relevant stories for executive, healthcare, clinical, employee, and mainstream audiences.
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, executive visibility, and reputation-building programs.
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.

Media, Thought Leadership & Market Influence

• Contribute to Highwire’s point of view on Business of Health trends, including healthcare economics, affordability and access, care delivery transformation, workforce and talent, value-based care, health system strategy, managed care, benefits, mental health, and evolving consumer expectations.
• Maintain and deepen relationships with top-tier healthcare, business, benefits, managed care, hospital and health system, workforce, mental health, policy, and trade media, as well as analysts and key industry influencers.
• Oversee thought leadership programs grounded in healthcare data, market insights, research, policy developments, business trends, and evolving models of care.
• Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities for CEOs, health system leaders, health plan executives, clinical leaders, and other senior healthcare executives.
• Support integrated amplification strategies across earned, owned, and social channels to extend the reach of research, business milestones, strategic announcements, executive commentary, and industry perspectives.
• Represent Highwire and its clients at major healthcare business, health system, managed care, benefits, care delivery, mental health, and healthcare innovation events and conferences.

Agency Operations, Leadership & Growth

• Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
• Support team growth through recruitment, coaching, performance management, and professional development.
• Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations.
• Partner with agency leadership and peers to support Highwire’s Business of Health go-to-market efforts and continued evolution of the firm's health offering.
• Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary Business of Health research, insights, and points of view.
• Champion Highwire’s culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm’s commitment to DIBs (Diversity, Inclusion & Belonging).

Success Factors

• 10+ years of PR or strategic communications experience, with significant agency leadership experience (required).
• Deep expertise leading communications for organizations across the Business of Health, including managed care and benefits, health plans, care delivery, value-based care, care management, hospitals and health systems, mental health and wellness, or health services.
• Proven success owning and scaling integrated communications programs for complex, high-growth healthcare organizations and brands.
• Strong command of the healthcare business and media landscape, including healthcare, business, trade, policy, benefits, managed care, hospital and health system, workforce, and consumer media, as well as analysts and industry influencers.
• Solid understanding of the regulatory, policy, and market environment shaping healthcare communications, including Medicare and Medicaid, reimbursement and payment models, healthcare policy, and relevant regulatory and compliance considerations.
• Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex healthcare business and industry topics into compelling narratives.
• Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement.
• Track record of building, mentoring, and retaining high-performing teams.
• Strong business acumen, including experience with forecasting, resourcing, account management, and revenue growth.
• Experience supporting and winning new business in a competitive agency environment.
• Confident, collaborative, and decisive leader with a passion for the Business of Health and the organizations shaping the future of healthcare delivery, access, affordability, and experience.
• Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities.

The salary range for this position is $130,000 to $195,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!