Regional Sales Manager - Western USA

Robotiq Regional Sales Manager

At Robotiq, free human hands from repetitive tasks. Guided by our Lean Robotics methodology, we develop collaborative robot solutions and components that are easy to deploy, empowering factory teams to boost productivity and adapt quickly. But it's not just what we build; it's how we work.

At Robotiq, we CARE for people, putting respect, honesty, and accountability at the heart of everything we do. We INNOVATE with purpose, sharing knowledge and creating meaningful solutions that make a real difference. And we are ONE team, collaborating across roles and regions to help each other and our customers succeed.

About The Position

Our AME Sales Team is currently looking for a permanent Regional Sales Manager based in the Western USA (Wash-Cal corridor, near West airport hub preferred).

As Regional Sales Manager for this territory, you will own all aspects of sales growth in your territory. You will balance channel development with direct end-user engagement, often leading or working cross-functionally on the commercial strategy and implementation of turnkey cobot palletizing systems. This role is ideal for a proactive sales professional who thrives on finding and closing innovative automation projects, building long-term relationships, and driving consistent revenue growth.

Main Responsibilities

You are the right fit for this role if you thrive on the challenge of being responsible and accountable for this area's sales results based on your focus and achievements on the following cross responsibilities:

• Develop and execute the Western U.S. sales strategy, balancing indirect business and channel activities. Maintain accurate CRM and new customer acquisition plans, collaborate across commercial teams like Business Development and engineering to drive new revenue growth. Drive opportunities from first contact to repeat sales through consistent follow-ups, and generate new projects to ensure continuous growth against regional targets.
• Develop and manage distributor partners by recruiting, training, and supporting their sales teams. Build joint sales plans, set objectives and Quarterly Business Reviews. Coach partners to become autonomous, conduct funnel reviews, and provide ongoing training so their teams can effectively sell and support our solutions. Strengthen Robotiq's presence and focus within each partner organization.
• Manage key accounts, ensuring customer satisfaction, upsell, and long-term partnerships. Identify decision makers within accounts who hold specific authority for our products on a regional or global basis. Develop strong relationships with decision makers and influencers at these accounts.
• Prospect, pitch, and close, turnkey palletizing projects from scoping and proposal through delivery and on-site integration.
• Travel extensively to customer sites (manufacturing plants) and channel partners to conduct presentations, demonstrations and evaluations.
• Collaborate with Engineering, Product, and Marketing teams to align solutions with customer needs and market trends.
• Gather competitive intelligence and customer feedback to shape market strategy and product roadmap.
• Use CRM rigorously to manage pipeline, track opportunities and deliver reliable forecasts.

Candidate Profile

• Bachelor's degree in engineering (mechanical, industrial or electrical) or related field, an asset;
• Significant experience in technical solution sales, acquired in automation, robotics, or industrial equipment;
• Demonstrated experience in both direct sales and channel management;
• Proven track record of exceeding targets, with success in both new account acquisition and expansion of existing accounts;
• Highly motivated self-starter (entrepreneurial skillset) with ownership and accountability of results;
• Strong technical and business acumen; able to present and sell value to both engineers and executives;
• Familiarity with Microsoft Office, Google G-Suite, CRM Software, ERP, Software, Automation and Robotics technology - e.g. UR Caps, Polyscope, etc.
• Languages: English complete professional proficiency and capacity to adapt to targeted audience.
• Available for travel up to 75% of your time within the designated area (very frequent), to our HQ in Canada (occasionally) for team regroups - Ensure possession of a valid passport and driving license.
• Located within the region (Near West coast airport hub preferred).

Why Joining Forces With The Robotiq Team?

Robotiq shines with its human-centered culture, transparent communications, the sharing of information and expertise as well as the strong spirit of collaboration that is felt throughout the company! What sets Robotiq apart even more:

• A noble and inspiring mission: to free human hands from repetitive tasks;
• Stimulating challenges within a high-tech organization;
• Flexible working hours and holidays (according to local regulations), both for vacations and time management, for a true work/life balance;
• Corporate philosophy based on collaboration and transparency of communications;
• Management based on autonomy and sharing of experiences;
• Challenges of robotics, innovation and international growth;
• Collaborative and technological work environment;
• Standard health benefits and many more.

We will be delighted to make your acquaintance!