Principal Product Marketing Manager

The Opportunity We are seeking a strategic and customer‑minded individual to drive the offer and pricing lineup for Adobe’s B2C Creative Cloud offerings. In this role you will shape the structure and positioning of our B2C solutions for businesses of all sizes. You will develop a deep understanding of the customer and the competitive offer landscape, ensuring Adobe is the top choice for individuals. What You’ll Do Shape Offer and Pricing Strategy: Define the overarching strategy for how we bring our B2C products, features, and technologies to market, setting a long‑term vision for our lineup and driving annual/quarterly updates. Drive execution for lineup updates: Work with cross‑functional teams to launch lineup changes. Deeply Understand Customers: Lead customer and market research, identifying audience needs, prioritizing use cases, informing strategy, and influencing product roadmaps. Drive Global Business Impact: Identify and advocate for lineup optimizations in key regions outside North America, designing and testing regional offers tailored to local needs and price sensitivities. Lead with Influence: Act as a change agent across a matrixed organization, aligning GTM, Product, Pricing Ops, Growth, Analytics, Finance, and more. Communicate Effectively: Regularly engage with VP‑level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions. What You’ll Need To Succeed 10+ years in product marketing, offer line‑up and strategy, ideally in creative or marketing SaaS. A keen understanding of pricing models, offer development, and the financial literacy to analyze the impact of pricing on revenue and margins. Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer‑facing messaging. Exceptional cross‑functional leadership skills, with experience driving complex initiatives and navigating trade‑offs in matrixed environments. BA/BS Degree preferred or 10+ years of experience in product marketing or equivalent practical experience. Expected Pay Range The U.S. pay range for this position is $145,400 – $261,150 annually. In California the range is $180,300 – $261,150, and in New York the same range applies. Pay within this range may vary by location and may depend on job‑related knowledge, skills, and experience. Equal Employment Opportunity Statement Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status or any other protected characteristic. #J-18808-Ljbffr Adobe