Senior Product Manager -Growth & Acquisition

Role Description

We're building the acquisition engine that finds the right customers, converts them, and turns them into long-term subscribers — whether that's a serious short-term rental operator managing a portfolio of properties or an individual owner with a single listing. This role spans both motions: a higher-touch, segment-driven funnel for operators who want a full technology and service stack, and a self-serve, product-led motion for individual owners who need to get value fast and stick.

This PM owns that entire acquisition surface: from defining segment ICPs and funnel architecture to building the product features that drive conversion and activation. It's a growth role with deep product responsibility — you'll design experiments, ship features, own your metrics, and work directly with Marketing, Sales, and Engineering to move the number.

What you’ll do

• Own the acquisition product strategy across segments — define the funnel for both operator and single-owner acquisition, identify the conversion levers unique to each, and build the product experience that takes users from "interested" to "activated."
• Design and run growth experiments end-to-end: write the hypothesis, scope the build, measure the result, make the call. Ship fast, kill fast, scale what works.
• Lead discovery: talk to customers across the spectrum — from portfolio operators to first-time hosts — and translate those insights into a differentiated product roadmap.
• Partner with Marketing and Sales on go-to-market execution — you own the product side of campaigns, not just the feature side.
• Define and own your KPIs. Build dashboards, track cohorts, and report on acquisition and activation performance without delegating the analysis.
• Bring a technical perspective to every initiative — you can write a spec, debate an architecture tradeoff, and spot when an engineering estimate is off.

Qualifications

• 7+ years of product management experience, with meaningful time in acquisition, growth, or PLG roles.
• You think in funnels. You've owned conversion rate, CAC, activation rate, or similar metrics and moved them — ideally across more than one segment or acquisition model.
• Growth-oriented: you've run controlled experiments, built holdout groups, and made product decisions from the results.
• Technical depth: comfortable writing SQL, reading API docs, and working at the spec level with engineers.
• Full-cycle PM experience — you've taken products from discovery through research, spec, build, launch, and iteration.
• Experience with B2B SaaS, marketplace, multi-sided platforms, or consumer subscription products. Bonus if you've worked with customers who manage a portfolio of assets or juggle both a self-serve and sales-assisted funnel.
• Hands-on with product analytics tools (Amplitude, Mixpanel, Heap). You build your own funnels and dashboards; you don't outsource your data work.
• AI-fluent. You use Claude, Cursor, or similar tools actively in your workflow — for writing specs, synthesizing research, accelerating analysis. This is a baseline, not a differentiator.
• Familiar with basic CRM, CMS, and no-code tools — enough to make lightweight content or page changes without waiting on engineering.
• Self-starter. You identify the next problem and you bring the solution with it.

Compensation

• Annual base salary range: $170,000 - $190,000 depending on relevant experience.
• This role will also be eligible to receive a variable annual bonus based on both company and individual performance.

Location

• All Evolve team members must live in one of our approved locations by their first day.
• We can hire from anywhere in the U.S. except D.C. and Hawaii.
• Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington.
• If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both!

Benefits

• Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• World-class onboarding programs, learning, and development resources to help you grow your impact.
• Employee Resource Groups celebrating our diverse communities at Evolve.