Marketing Manager

Marketing Manager - Bodega Taqueria y Tequila

The Marketing Manager will serve as Bodega Taqueria y Tequila's internal brand champion and strategic lead, managing the brand's third-party marketing agency while partnering closely with Operations leadership and General Managers to develop promotions, events, and localized marketing initiatives that drive revenue, guest traffic, and engagement.

This role supports seven locations across Miami, Fort Lauderdale, Chicago, and Washington, DC, requiring a strong ability to manage multi-market strategies while maintaining brand consistency and local relevance.

Key Responsibilities

Agency & Digital Marketing Leadership

• Serve as the primary point of contact and performance lead for Bodega's external branding and marketing agency
• Set clear campaign objectives, timelines, and KPIs across social media, influencer marketing, content production, website initiatives, and paid media
• Manage the influencer marketing program in partnership with the brand's external agency, ensuring alignment on strategy, deliverables, timelines, and performance goals
• Ensure consistent brand positioning, nightlife relevance, and creative quality across all marketing channels
• Lead regular status meetings to monitor execution, progress, and results
• Analyze campaign performance and translate insights into actionable strategies that increase guest traffic and revenue

Operations & Location Partnership

• Collaborate closely with General Managers and Operations leadership to identify marketing opportunities that support business goals
• Lead brainstorming sessions across locations to develop promotions, events, nightlife programming, and localized marketing plans
• Support marketing rollout for menu launches, seasonal campaigns, activations, and new initiatives
• Ensure marketing efforts align with operational capacity, brand standards, and guest experience expectations
• Act as the key link between marketing strategy and on-site execution

Brand Growth & Experiential Marketing

• Support local partnerships, community engagement initiatives, and brand collaborations
• Coordinate content production including photo and video shoots in collaboration with agency partners
• Stay informed on nightlife, hospitality, and cultural trends to keep the brand competitive and relevant
• Contribute to new concept launches, programming strategies, and experiential activations

Strategy, Reporting & Optimization

• Track marketing performance and deliver monthly reporting and insights
• Optimize marketing initiatives based on data, seasonality, and market trends
• Partner with leadership on long-term brand growth and positioning strategies

KPIs & Success Metrics

• Increased guest traffic and revenue tied to marketing initiatives
• Growth in social media reach, engagement, and audience
• Influencer campaign effectiveness and ROI
• Event performance and promotional results
• Timeliness and quality of agency execution
• Website traffic and digital conversion improvements
• General Manager engagement and satisfaction with marketing support
• Consistent brand presentation across locations

Qualifications

• 5+ years of marketing experience in nightlife, restaurant, hospitality, or lifestyle brands
• Experience managing agencies and multi-location marketing initiatives
• Strong understanding of social media, experiential marketing, and brand positioning
• Excellent organizational, communication, and project management skills
• Ability to work evenings and weekends as needed for events and activations
• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred