Senior Director Demand Generation

Overview

Our Purpose At Fiddler, we understand the implications of AI and the impact that it has on human lives. Our company was born with the mission of building trust into AI. The rise of Generative AI and Agents has unlocked generalized intelligence but also widened the risk aperture and made it harder to ensure that AI applications are working well. Fiddler enables organizations to get ahead of these issues by helping deploy trustworthy, and transparent AI solutions.

Fiddler partners with AI-first organizations to help build a long-term framework for responsible AI practices, which, in turn, builds trust with their user base. AI Engineers, Data Science, and business teams use Fiddler AI to monitor, evaluate, secure, analyze, and improve their AI solutions to drive better outcomes. Our platform enables engineering teams and business stakeholders alike to understand the “what”, “why”, and “how” behind AI outcomes.

Our Founders

Fiddler AI is founded by Krishna Gade (engineering leader at Facebook, Pinterest, Twitter, and Microsoft) and Amit Paka (product leader at Microsoft, Samsung, Paypal and two-time founder). We are backed by Insight Partners, Lightspeed Venture Partners, and Lux Capital.

Why Join Us

Our team is motivated to help build trust into AI to enable society harness the power of AI. Joining us means you get to make an impact by ensuring that AI applications at production scale across industries have operational transparency and security. We are an early-stage startup and have a rapidly growing team of intelligent and empathetic doers, thinkers, creators, builders, and everyone in between. The AI and ML industry has a rapid pace of innovation and the learning opportunities here are monumental. This is your chance to be a trailblazer.

Fiddler is recognized as a pioneer in the field of AI Observability and has received numerous accolades, including: 2022 a16z Data50 list, 2021 CB Insights AI 100 most promising startups, 2020 WEF Technology Pioneer, 2020 Forbes AI 50 most promising startups of 2020, and a 2019 Gartner Cool Vendor in Enterprise AI Governance and Ethical Response. By joining our brilliant (at least we think so) team, you will help pave the way in the AI Observability space.

The Mission

We are hiring a Senior Director, Demand Generation to scale our growth engine. This role is equal parts strategic builder and hands-on operator. You will create an AI-forward demand center built on experimentation, operational rigor, and measurable pipeline impact.

The Team

We’re a small but mighty marketing team that punches well above our weight. Half of us are based in the Bay Area, with a few teammates joining remotely from across the U.S. We move fast, roll up our sleeves, and believe no job is too big or too small when it comes to getting great work out the door. Open, honest feedback is our superpower; it’s what keeps us connected, creative, and constantly improving. Together, we pull off standout campaigns, memorable conferences, and some of the sharpest decks you’ll ever see. Smart, scrappy, and tight-knit, we take pride in making a big impact with everything we do.

What You’ll Do

Build an AI-powered GTM Engineering Center Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth. You will standardize planning, execution, and measurement across segments, and routes to market, and operationalize best practices from high-performing demand organizations.

• Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks.
• Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards.

Drive Digital Acquisition Excellence Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.

• Lead a multi-channel acquisition mix for awareness and acquisition
• Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously.

Scale Campaign Enablement Lead the team and systems that enable consistent, high-quality campaign execution at scale.

• Establish standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance, with tight QA and instrumentation.
• Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency.

Own Team Development and Operations Own planning, budget management, and performance reporting and build a high-performing team with deep skills in analytics, automation, and AI-enabled marketing.

• Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability, and continuous improvement.
• Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.

What We’re Looking For

• 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise (data, infra, developer platforms, security, or AI platforms).
• Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth.
• Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
• Strong analytical orientation – you build measurement systems, run disciplined experiments, and turn results into scalable playbooks.
• Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly.
• Cross-functional influence with Sales, Finance, Product Marketing, and RevOps, and comfort operating with high accountability.

Skills

• Well versed with modern marketing and sales technology stacks
• Executive presence and credibility with C-level and technical decision makers.
• Ability to connect technical and quantitative detail to business value in a clear, compelling way.
• Strong communication and collaboration skills with experience leading cross-functional initiatives.

Bonus Points

• Experience building category-defining narratives in emerging technology spaces.
• Strong technical storytelling instincts for complex products and skeptical buyers

What we offer

• Opportunity to shape the market narrative and category strategy for AI Observability.
• Strategic seat at the table, influencing product, sales, and company-wide direction.
• Competitive compensation, equity, and benefits.
• Flexible culture in a fast-growing, mission-driven company.

This is a hybrid position, requiring 2-3 days working at our Palo Alto Office.

Compensation

Bay Area: $270,000- $300,000 OTE + equity + benefits

Benefits & Perks

• Competitive pay + equity
• Premium health, dental & vision (100% premium coverage for employees)
• Open PTO
• 401(k) plan
• Monthly fitness reimbursement
• Paid parental leave

Palo Alto HQ Vibes

• Annual Caltrain pass
• Monthly in-office massages
• Fastrak reimbursement
• Lunch provided Mon–Thurs

The posted range represents the expected salary range for this job requisition and does not include any other potential components of the compensation package and perks previously outlined. Ultimately, in determining pay, we’ll consider your experience, leveling, location, and other job-related factors.

Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.

Beware of job scam fraud. Our recruiters use @fiddler.ai email addresses exclusively. In the US, we do not conduct interviews via text or instant message, or ask for sensitive personal information such as bank account or social security numbers.