Digital Lead

SUMMARY

Performs meaningful work supporting the ministry of Wellspring Church. Leads the strategy, publishing, and growth of the church’s digital platforms, including social media, YouTube, podcasts, website, and mobile app. Manages digital content workflows, platform administration, optimization, and performance reporting to increase engagement, reach, and spiritual impact. Collaborates with ministry and creative teams to ensure all digital content is timely, consistent, and aligned with the church’s vision and brand.

KEY RESPONSIBILITIES

Lead strategy, publishing, and growth across all church social media platforms and YouTube channels. Oversee content distribution for main church channels, campus channels, ministries, and special initiatives. Manage publishing workflows, scheduling, metadata, and optimization for video, social, podcast, and web content. Maintain ownership of the church website and mobile app experience, including content updates, navigation, and digital communication placement. Oversee podcast publishing, syndication, RSS management, platform distribution, and performance reporting. Manage backend administration for YouTube, podcast platforms, website CMS, app platforms, and digital discipleship tools. Develop channel‑specific content strategies that maximize reach, engagement, retention, and spiritual impact. Monitor analytics across digital platforms and provide actionable insights and reporting to leadership. Establish and maintain publishing standards, naming conventions, metadata practices, and digital asset organization. Collaborate with creative, production, communications, and ministry teams to ensure timely and accurate content deployment. Identify emerging digital trends, platform updates, and opportunities to improve audience engagement and discipleship outcomes. Train and support campus teams and ministry leaders on digital platform best practices and publishing workflows. Ensure all digital channels accurately represent the church's vision, brand, and communication priorities.

JOB SCOPE

The Digital Content Lead is responsible for creating, managing, and optimizing Southwest’s digital presence to ensure the church communicates with excellence across all online platforms. Reporting to the Communications Director, this role develops and deploys digital content—including copy, graphics, and media assets—while maintaining the church website, social media, and other digital platforms for maximum engagement and effectiveness. The Digital Content Lead also equips volunteers, tracks digital trends, and ensures that Southwest’s online voice reflects the church’s mission and values.

QUALIFICATIONS

Knowledge of marketing concepts, terms, and strategies. Demonstrable social networking experience and social analytics tools knowledge. Keen attention to detail when proofreading, copyediting, and fact‑checking. Photography and/or design experience is a plus. Able to work collaboratively with other department teams to support the ministry of Wellspring church. Must be a proactive self‑starter, creative problem solver and team player. Understanding of confidentiality and proper care of personal information. Knowledge of computer applications such as Word and/or Pages, Excel and/or Numbers, PowerPoint and/or Keynote, etc. Physical requirements: Constant periods of sitting and repetitive motions. Occasionally able to lift or move up to 20lbs and standing or walking. #J-18808-Ljbffr Thewellspring