Marketing Manager- B2B

Overview Marketing ManagerImpact the MomentMake an impact by bringing B2B marketing campaigns to life across North America, connecting professional medical and SciTech audiences with digital products that support their work, learning, and research.As Marketing Manager, North America -B2B, you’ll play a hands‑on role in executing integrated marketing campaigns, delivering impactful on‑campus and field events, and supporting the Sales team to generate qualified leads and drive product awareness across the United States and Canada.Working closely with the Associate Marketing Director (AMD), the Senior Marketing Manager, and the North America Sales team, you’ll turn campaign briefs into engaging, measurable marketing activity. From university roadshows and industry tradeshows to digital campaigns and targeted email programs, your work will help strengthen customer engagement, support new business development, and contribute to pipeline growth.This is an execution‑focused role where attention to detail, collaboration, and the ability to deliver at pace make a tangible difference to commercial success.This role is remote position, and open to applicants authorized to work for any employer within the United States. How You Can Make an Impact You’ll bring energy, creativity, and precision to every campaign and activation, ensuring marketing plans translate into effective execution and measurable results. Bringing campaigns to life: Delivering multi‑channel B2B marketing campaigns that build awareness of our professional medical and SciTech digital products and engage the right audiences. Connecting marketing with Sales: Working in close partnership with the North America Sales team to support priority accounts, deliver timely MQL handoffs, and equip Sales colleagues with the right messaging and collateral. Creating meaningful field experiences: Executing engaging on‑campus events, university roadshows, tradeshows, institutional open days, and professional association activities that strengthen customer relationships and uncover new opportunities. Making data count: Tracking campaign performance, monitoring channel‑level results, and providing accurate reporting that helps the AMD understand progress against agreed KPIs. Delivering with agility: Managing multiple campaigns and events simultaneously, coordinating agencies and internal stakeholders, and ensuring activities are delivered on time and within budget. Driving continuous improvement: Using campaign insights and performance data to identify opportunities for optimization and improve the effectiveness of future marketing activations. What You’ll Be Doing Execute field and on‑campus marketing events (30%) Deliver field marketing events across the United States and Canada in partnership with the North America Sales team, including tradeshows, university roadshows, institutional open days, and professional association events. Own the Sales‑facing elements of event delivery, including messaging, pre #J-18808-Ljbffr