Vice President, Marketing

What You’ll Do Create the end-to-end marketing strategy across brand, communications, growth, and engagement marketing Serve as a key member of the leadership team, aligning marketing priorities with company goals Lead and continue building a high-performing marketing team within a modern marketing infrastructure leveraging marketing technology, automation and AI-enabled tools Lead the continued development of a brand identity that reflects Imagine Pediatrics and its clinical excellence and family-centered model Translate a complex medical, behavioral, and social care delivery model into clear, compelling, and human-centered narratives Ensure brand consistency across all audiences and channels Oversee the development and support the execution of a PR and thought leadership strategy that positions the organization as a leader in pediatric value-based care and healthtech innovation, in partnership with your team and a PR agency Lead integrated marketing strategies across B2B (health plans/MCOs/provider networks), B2B2C (communication and engagement partnerships with payers to raise awareness with members), and D2C (collaborating with the engagement and clinical teams to create marketing strategies supporting caregiver and patient enrollment and engagement) Partner closely with commercial team to support B2B pipeline growth and new markets, introduce and support account-based marketing Partner with engagement and clinical programming teams to ensure patient/caregiver communication reflects their healthcare journey and develop omnichannel marketing to support enrollment, engagement and care plan adherence Build scalable, data-and-tech-driven marketing funnels across channels including paid advertising, earned media, social, web, email, SMS and print Leverage digital platforms and AI-enabled marketing capabilities to optimize performance and conversion Ensure all marketing aligns with payer requirements, legal/compliance standards, and value-based care objectives Lead strategic communications for the organization to ensure clarity, alignment and consistency across all stakeholders Collaborate cross-functionally to support the organization’s goals Establish and monitor clear KPIs and dashboards to measure performance across brand, growth, and engagement marketing What You Bring & How You Qualify 15+ years of prior relevant experience in marketing and communications, experience in healthcare or health tech preferred 10+ years of experience in marketing leadership with direct responsibility for building and leading high‑performing marketing teams Proven success leading integrated marketing across B2B/B2B2C/D2C Deep experience in value‑based care Proven experience engaging Medicaid populations and vulnerable or underserved populations Prior experience in a high‑growth environment strongly preferred In‑depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service What We Offer (Benefits + Perks) Base salary range of $200,000 – $240,000 in addition to annual bonus incentive, a competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). Compensation is evaluated based on job‑related knowledge, skills and experience which may cause variation. Competitive medical, dental, and vision insurance Healthcare and Dependent Care FSA; Company‑funded HSA 401(k) with 4% match, vested 100% from day one Employer‑paid short and long-term disability Life insurance at 1x annual salary 20 days PTO + 10 Company Holidays & 2 Floating Holidays Paid new parent leave Additional benefits to be detailed in offer We Value Diversity, Equity, Inclusion and Belonging We believe that creating a world where every child with complex medical conditions gets the care and support they deserve requires a diverse team with diverse perspectives. We’re proud to be an equal‑opportunity employer. People seeking employment at Imagine Pediatrics are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, or characteristics (or those of a family member), pregnancy or other status protected by applicable law. #J-18808-Ljbffr