Sr Digital Marketing Specialist

Sr Digital Marketing Analyst Happen Bank is looking for a Sr Digital Marketing Analyst to help drive the strategy and execution of our Web and Paid Digital channels. In this role, you'll combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement. You'll partner closely with teams across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable business outcomes. What You'll Do Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels Build reports, dashboards, and data summaries that support clear, confident decision making Oversee and implement channel experiments, then analyze results and turn them into actionable recommendations Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other key metrics Proactively identify opportunities for improvement, scope and prioritize projects, and lead execution of analytically-driven recommendations tied to business objectives Partner with Finance to build CAC/LTV models that connect Paid and Digital investment to business outcomes About You 2+ years of experience in an analytical or digital marketing role; bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, or Engineering; or equivalent combination of education and experience Experience writing SQL queries to analyze large datasets Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery Experience using data visualization tools such as Tableau Highly proficient in Excel or Google Sheets Strong analytical thinking and business judgment with the ability to turn data into actionable insights You take ownership of your work, proactively identify opportunities to improve outcomes, and are comfortable managing multiple priorities in a fast-paced environment You've been using AI tools in your daily life long enough to have real opinions about them—what they're good at, where they fall short, and when to trust the output. You're ready to apply that intuition to improve your work and solve real business problems Excellent written and verbal communication skills Nice to Have Familiarity with Salesforce or other CRM software Work Location San Francisco The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT) While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 109,000-125,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings). We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. LendingClub