VP of Marketing

Job Description

Job Description

The Opportunity

The VP of Marketing will define and lead the strategy, execution, and growth of CXtec’s marketing organization, with direct accountability for accelerating revenue growth, gross margin dollars (GM$), and enterprise growth. The VP will operate as a strategic partner to the Chief Revenue Officer, Sales, Product, and Executive Leadership, building a high-performing marketing engine that creates demand, generates qualified pipeline, accelerates sales, and expands customer relationships.

This role offers $180,000 – $210,000 base salary plus eligibility for an annual bonus based on company goal achievement. Actual compensation will be determined based on experience, qualifications, and the scope of the candidate's experience relative to the role. 

Location: Syracuse, NY; Atlanta, GA; or Phoenix, AZ preferred. Remote opportunities may also be considered.

What You’ll Do

• Marketing Strategy & Growth
  • Define and lead CXtec’s B2B marketing strategy in alignment with revenue, GM$, customer growth, and enterprise objectives.
  • Identify and prioritize new markets, ideal customer profiles, verticals, whitespace, and other opportunities for growth through customer, market, and competitive insights.
• Demand Generation & Revenue
  • Build and oversee an integrated demand-generation engine, including account-based marketing (ABM), digital, content, events, and other channels, to generate qualified pipeline and accelerate sales.
  • Partner with Sales to drive new customer acquisition, customer expansion, cross-sell, reactivation, and strategic account growth.
• Product Marketing & Commercialization
  • Lead positioning, messaging, value propositions, and go-to-market strategies for CXtec’s products, services, and offerings.
  • Partner with Sales and Product to develop marketing and sales enablement strategies that translate offerings into revenue opportunities.
• Brand & Market Position
  • Shape and strengthen CXtec’s B2B brand, digital presence, content strategy, and industry visibility.
  • Oversee web strategy, SEO/SEM, conversion optimization, social media, events, and other initiatives that increase market awareness and engagement.
• Marketing Performance & ROI
  • Establish and own Marketing KPIs, analytics, technology, and reporting to measure contribution to pipeline, revenue, GM$, customer growth, and ROI.
  • Evaluate Marketing performance, investments, and opportunities to improve effectiveness, scalability, and business impact.
• Marketing Leadership
  • Lead, develop, and hold the Marketing organization accountable for delivering against CXtec’s growth priorities.
  • Serve as a strategic partner to the Chief Revenue Officer, Sales, Product, and Executive Leadership on growth strategy, market opportunities, customer insights, and Marketing performance.

What you Bring: 

• Bachelor's degree in marketing, business or a related field. MS in Marketing or MBA a plus.
• 10 years of progressive experience in B2B marketing, with at least 5 years in a leadership role.
• Experience in the technology industry, including product and service sales.
• Expertise in ABM and web optimization marketing, with a strong portfolio of successful campaigns and results.
• Proficient in using various marketing tools and platforms, such as CRM, marketing automation, analytics and web development.
• Excellent communication, presentation and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
• Creative, strategic and analytical thinker, with a passion for B2B marketing and customer satisfaction.

What We Offer

• Health insurance and prescription drug coverage
• Dental and Vision insurance
• Company-paid basic life and AD&D insurance and voluntary life options
• Company paid short and long-term disability and buy-up options
• Critical illness, accident and hospital indemnity insurance
• Flexible spending accounts
• Identity Theft & Fraud Protection
• Legal Insurance
• Pet insurance
• Traditional and Roth 401(k) retirement plan with company match
• Employee Assistance Program
• Tuition reimbursement 
• Paid vacation, sick/personal days and holidays
• Flexible work arrangements

 

As a condition of employment, upon offer, candidates will be required to participate in a background check and complete a pre-employment drug screen.

We are proud to be an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, marital status, protected veteran status or any other legally protected class and individuals will not be discriminated against on the basis of disability. If you have any difficulty using our online system and you need an accommodation due to a disability, related to applying for employment, please contact Human Resources at View phone number on us.fitly.work.