Product Marketing Manager
Confidential
4 days ago Be among the first 25 applicants We are expanding our frontier in the US with the launch of a new revolutionary product designed to revolutionize how humans interact with AI to enhance their everyday life experiences. We’re looking for a Product Marketing Manager to own the GTM strategy, user lifecycle, and brand positioning for this new product line. You’ll serve as the voice of a dynamic, competitive user base at the intersection of product utility/UX; crafting narratives and growth loops that drive daily engagement and scalable growth. You’ll work in close partnership with product managers to ensure tight alignment between product development, user feedback, and go-to-market strategy. You will sit under the growth pillar, with access to ring-fenced resources to deliver execution across user acquisition, CRM, Analytics, Data and more. Key Responsibilities Partner up with product and strategy teams to own the roadmap for the product market verticals. Develop differentiated messaging for target audience with a relentless focus on user acquisition and retention. Segmentation strategy: Define personas across segments, crafting tailored journeys and onboarding narratives. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns. Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy. Launch Execution Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity. Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across the ecosystems. Drive growth loops by aligning product incentives with marketing levers and user behavior. Coordinate offline media initiatives, events, BOTG activation activities. Market Intelligence: Analyze competitor offerings and emerging trends. Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products. Propose product and marketing initiatives to keep competitiveness and support product development. Growth & Retention Build acquisition and lifecycle campaigns. Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments. Launch engagement programs tied to boost adoption and retention. Performance & Reporting Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly. Requirements 3-to-5 years of experience in product marketing: must have experience across: productivity/SaaS/tech or consumer/Lifestyle verticals. Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably. Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert. Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action. Analytical mindset with proficiency in marketing analytics and user research. Experience in regulated industries or financial services is a plus. Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at Confidential by 2x Get notified about new Product Marketing Manager jobs in North Carolina, United States . Charlotte, NC $145,000.00-$170,000.00 2 weeks ago North Carolina, United States 2 months ago Marketing - Corporate Hospitality & Events Manager Charlotte, NC $90,000.00-$125,000.00 4 days ago Charlotte, NC $150,000.00-$175,000.00 2 weeks ago Durham, NC $110,000.00-$130,000.00 1 day ago Chapel Hill, NC $70,000.00-$75,000.00 1 month ago United States $60,000.00-$100,000.00 2 weeks ago Regional Brand Activation Manager JN -072025-163235 North Carolina, United States 2 weeks ago North Carolina, United States 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Confidential
$78.8k - $131.3k
...Shape how AI-powered solutions reach the market.At LexisNexis, we're helping professionals... ..., and AI-powered technology. Our Product Marketing team sits at the intersection of... ...looking for a strategic Product Marketing Manager who thrives on turning market insight into...SuggestedFull timeTemporary workLocal areaImmediate startFlexible hours- ...our frontier in the US with the launch of a new revolutionary product designed to revolutionize how humans interact with AI to... ...their everyday life experiences. We’re looking for a Product Marketing Manager to own the GTM strategy, user lifecycle, and brand positioning...SuggestedFull time
Confidential
Raleigh, NC1 day ago $145.4k - $175k
The Team + The RolePendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product... ...forward.Pendo is looking for a Sr. Product Marketing Manager to play a key role in our growing Enterprise business. You will...SuggestedWork at officeImmediate startRemote workFlexible hoursShift work3 days per week$175k - $205k
...regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune... ...people out there, WalkMe is the place for you!As the Senior Product Marketing Manager for AI, you will be responsible for driving the GTM strategy...SuggestedFull timeWork experience placementImmediate startRemote work$75k - $150k
...employees, and communities.The RoleWe are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant... ...closely with global marketing, product strategy, product management, sales and professional services to drive Veeva’s growth and...SuggestedWork at officeLocal areaRemote workWork from home3 days per week$196.3k - $249k
...moving teams understand what is actually happening in their products and where to focus next. This is a new product, in a new category... ...owners building AI-native software.As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the...Work at officeRemote workFlexible hours3 days per week$125k - $140k
DescriptionPRODUCT MARKETING MANAGER - FINANCIAL SERVICES REMOTE, US; RALEIGH, NC; DRAPER, UT; MOUNTAIN VIEW, CAEGNYTE YOUR CAREER. SPARK... ...prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit...Local areaRemote workWorldwide$54.25 per hour
Our client, a leading organization in healthcare technology, is seeking a Global Product Marketing Manager of Device Connectivity to join their team. As a Global Product Marketing Manager of Device Connectivity, you will be part of the Marketing Department supporting cross...Weekly payTemporary workFlexible hours$138k - $156k
...bringing data to life in new ways. Major market-leading companies rely on Couchbase for mission... ...our story? Apply today! Senior Technical Product Marketing ManagerProduct Marketing ·... ...cost of ownership. Available as a fully managed cloud service (Capella) and self-managed...Full timeWork at officeRemote workWork from homeFlexible hours- ...platform for commerce, helping retailers and brands deliver stunning product experiences that convert. We power immersive visuals, real-time... ...and home goods. About the Role: We're looking for a product marketer who knows how to tell a story. Someone who can turn product...
- LexisNexis is seeking a Product Marketing professional to shape positioning, messaging, and go-to-market plans for AI-powered information... ...narratives, support product launches, and partner with Product Management to drive market success. You will lead cross-functional...
$145.4k - $175k
Sr. Product Marketing Manager, Analytics Portfolio The Team + The Role Pendo’s Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing, owning the narratives, positioning, and go-to-market...Work at officeRemote workFlexible hours3 days per week- Egnyte is seeking a Product Marketing Manager - Financial Services to lead messaging and demand for our SaaS security and governance solutions across the financial services sector. You will translate complex technology into clear business value and drive launches and campaigns...Remote job
- Pendo is seeking a Lead Product Marketing Manager for Novus, a new AI-native product. You will own the narrative, GTM, and early commercial outcomes, working closely with product, sales, and leadership. This is a remote role in the US with offices in SF, Raleigh, and New...Remote job
- Cylindo, the leading 3D visualization platform for commerce, seeks a product marketer who can turn product capabilities into compelling narratives that drive demand and accelerate deals. You will shape messaging, own positioning, and arm our sales team with winning tools...
$175k - $205k
...solutions that help organizations unlock the full potential of their data, from AI to multicloud. Job Summary As a Senior Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will...Work at officeLocal areaRemote work- ...Name:HITACHI ENERGY USA INCProfession (Job Category):Sales, Marketing & Product ManagementJob Schedule: Full timeRemote:NoJob Description:... ...Sales, Bid & Proposals, Engineering, Operation, Supply Chain Management, Operations, Service and R&D.Your Responsibilities:Support...Full timeTemporary work
$101k - $175k
...Enterprise Solutions business within S&P Global Market Intelligence provides industry-leading... ..., and services that support investment management, enterprise data management, regulatory... ...markets solutions. The Private Markets product team is responsible for products that...Full timeSecond jobLive inWorldwideFlexible hours- ...5 days/week.The CSBB Deposits team has management and P&L responsibility for a significant... ...team develops and drives deposit and debit product strategy, design, development, launch,... ...including Corporate Treasury, CSBB Strategy, Marketing, Sales Channels, Service Channels,...Full timeContract workPart timeWork experience placementWork at officeShift workNight shiftDay shift
- ...office. WHAT YOU'LL BE DOINGAssist in overseeing the product’s evolution, helping to determine which... ...including engineering, customer success, sales and marketing to develop and test the right solutions Manage the gathering and analysis of user data after features...Work at office
- ...to build what's next? #JoinTheBandWhat We Are Looking For:The Product Manager for Numbers and Inbound products in the CLEC product Team... ...to work collaboratively with cross-functional teams such as marketing, sales, engineering, and UX design to achieve product goals.What...Shift work
- ...solutions. We are seeking a Senior People Technology (HRIS) Specialist with deep expertise in Workday Time Tracking and Absence Management to support and optimize a complex, global Workday environment.This role is ideal for a seasoned Workday practitioner who combines...Full timeFor contractorsLocal area
$111.2k - $190.3k
...the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of... ...no one like you and that’s why there’s nowhere like RSM.The Product Manager owns the "what," "why," and business value of assigned digital...Full timeWork experience placementInternshipLocal area- ...attention? Keep reading. NJM Packaging is seeking an Aseptic Product Manager to join our growing team. The Aseptic Product Manager is responsible... ...and sterile pharmaceutical processing equipment within the market. This role bridges technical product knowledge with...Full time
$160k - $175k
...user success and business outcomes. The Product team builds the tools that help customers... ..., adopted, and improved.As a Sr. Product Manager, you will own strategy, roadmap, discovery... ...will work across engineering, design, go-to-market, and customer-facing teams to build for...Work at officeRemote workFlexible hoursShift work3 days per week$100k - $120k
...s largest manufacturers of interconnect products, with global headquarters in Wallingford... ...technology, Amphenol serves a wide range of markets including IT Datacom, Mobile Devices,... ...portfolio of fiber distribution, cable management, power solutions, racks, passives, and enclosures...Local areaFlexible hours- ...build the future from idea to reality. Our products, business, and workplace culture have... ...everyone.We are looking for a Senior Product Manager to help us take our products to the next... ...and canvas-native generative features to market; rapid prototyping and derisking for new,...Remote work
$115.4k - $192.3k
...transformation of our Global Business Systems to improve go-to-market effectiveness, accelerate revenue growth, and deliver... ...capabilities to enhance business performance.We are hiring a Manager II, Product Adoption & Operational Readiness to lead next-generation change...Full timeLocal area$170k - $200k
...United States / Raleigh, North Carolina, United StatesProducts - Product Management /Fulltime /RemoteOver 50,000 customers globally trust our end... ...checks$170,000 - $200,000 a yearThis role offers a market‑competitive salary with an anticipated base compensation range...Full timeLocal areaImmediate startWork from home- ...The Director of Product Management for Care Coordination is the single accountable product owner for Veradigm's care coordination and chronic... ...product decision is grounded in deep customer insight, healthcare market dynamics, and Veradigm's business objectives. This is a...Temporary workFor contractorsLocal areaRemote work
Francisco Partners
Raleigh, NC2 days ago
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