Social Media & Digital Marketing Assistant

Job Description

Job Description:\n\n**Job is Onsite**\nABF Healthcare Services, Inc.\nSocial Media & Digital Marketing Assistant\nEmployment Type: Full-TimeLocation: Fayetteville, North CarolinaDepartment: Marketing / Media / AdministrationReports To: Executive Leadership / Marketing Leadership\nPOSITION SUMMARY\nABF Healthcare Services, Inc. is seeking a creative, organized, energetic, and results-driven Social Media & Digital Marketing Assistant to join our growing team.\nThis full-time position will be responsible for managing the day-to-day execution of ABF Healthcare Services' social media presence, developing engaging digital content, coordinating email marketing campaigns, monitoring online engagement, following up on social media inquiries, and helping expand the organization's digital reach.\nThe ideal candidate understands that effective social media marketing involves much more than simply posting content. This individual will be expected to actively manage ABF's digital presence, engage with our online community, monitor performance, identify opportunities for growth, develop campaigns, and ensure that our brand maintains a professional, consistent, engaging, and premium presence across digital platforms.\nThis position requires someone who can successfully balance creativity, communication, marketing strategy, organization, analytics, and follow-through.\nKEY RESPONSIBILITIES\n\nSocial Media Management\n\nThe Social Media & Digital Marketing Assistant will manage ABF Healthcare Services' day-to-day presence across applicable social media platforms, including:\n\nFacebook\nInstagram\nTikTok\nYouTube\nLinkedIn\nAdditional emerging or company-approved platforms\n\nResponsibilities include:\n\nDevelop, maintain, and execute a structured social media posting calendar.\nSchedule and publish content consistently throughout the week.\nCreate professional captions, headlines, calls-to-action, hashtags, and supporting copy.\nEnsure posts are accurate, polished, visually consistent, and aligned with the ABF Healthcare Services brand.\nCoordinate photos, graphics, videos, reels, educational content, testimonials when appropriately authorized, promotional materials, and informational posts.\nRepurpose long-form content into short-form social media content.\nMaintain consistency in company branding, messaging, tone, logos, colors, and visual presentation.\nEnsure outdated promotions and information are removed or updated when necessary.\nMaintain awareness of current social media trends and recommend appropriate ways ABF can participate while maintaining a professional healthcare image.\n\nAudience Engagement & Social Media Follow-Up\n\nThis position requires active engagement—not simply posting content and leaving the platform unattended.\nThe Assistant will:\n\nMonitor comments, direct messages, mentions, tags, reviews, and general audience activity.\nRespond to appropriate social media comments and messages within established company guidelines.\nIdentify prospective patient inquiries and route them to the appropriate ABF department.\nFollow up on legitimate inquiries when appropriate.\nEscalate complaints, clinical questions, patient concerns, or sensitive matters to the appropriate supervisor rather than attempting to provide medical advice online.\nMonitor conversations surrounding the ABF brand.\nEngage appropriately with followers to help build a stronger online community.\nIdentify frequently asked questions that could be converted into future marketing or educational content.\nMaintain organized records of important inquiries, leads, follow-ups, and referrals generated through digital platforms.\nEnsure messages requiring additional action are followed through to completion.\n\nContent Planning & Development\n\nThe Assistant will help create a continuous pipeline of engaging content for ABF Healthcare Services.\nContent may include:\n\nHealthcare education\nPreventive healthcare information\nPrimary care information\nMental health and counseling education\nWellness information\nWeight-management education\nIV therapy and wellness services\nSpecialty service promotions\nStaff introductions\nProvider features\nPatient education\nBehind-the-scenes content\nCommunity involvement\nHealth awareness months\nSeasonal healthcare messaging\nEmployee recognition\nCompany announcements\nShort-form educational videos\nPromotional campaigns\nEvents and special programs\n\nThe coordinator should be capable of turning a basic idea provided by leadership or a provider into a polished digital marketing concept.\n\nEmail Marketing Campaigns\n\nThe Social Media & Digital Marketing Assistant will assist with developing and managing ABF's email marketing strategy.\nResponsibilities include:\n\nDevelop professional email marketing campaigns.\nCreate engaging email subject lines, headlines, body copy, graphics, and calls-to-action.\nBuild campaigns around company services, announcements, educational information, promotions, events, and seasonal initiatives.\nDevelop newsletters and recurring marketing communications.\nMaintain organized campaign calendars.\nSegment audiences when appropriate.\nCoordinate campaign information with leadership before distribution.\nReview emails carefully for accuracy, grammar, spelling, branding, links, and formatting.\nMonitor email campaign performance.\nEvaluate open rates, click-through rates, engagement, unsubscribes, and conversions when data is available.\nRecommend improvements based on campaign performance.\n\nDigital Marketing Campaign Development\n\nThe Assistant will assist leadership in developing comprehensive marketing campaigns that extend beyond individual social media posts.\nCampaign responsibilities may include:\n\nEstablishing campaign goals.\nIdentifying the intended audience.\nDeveloping campaign themes.\nCreating promotional messaging.\nCoordinating graphics and video content.\nDeveloping email campaigns.\nCreating social media campaign schedules.\nEstablishing calls-to-action.\nSupporting landing-page or website promotional content.\nTracking campaign performance.\nPreparing campaign recap reports.\nRecommending future improvements.\n\nThe candidate should be capable of thinking strategically about how multiple marketing channels work together.\n\nMarketing Calendar Management\n\nThe Assistant will maintain an organized marketing and content calendar that includes:\n\nScheduled social media posts\nVideo releases\nEmail campaigns\nAwareness days\nHealth observances\nCompany events\nPromotional campaigns\nStaff features\nCommunity initiatives\nService promotions\nHoliday communications\nImportant organizational announcements\n\nUpcoming content should be planned in advance whenever possible rather than created exclusively at the last minute.\n\nVideo & Short-Form Content Coordination\n\nVideo content is an important component of ABF Healthcare Services' marketing strategy.\nThe Assistant will assist with:\n\nDeveloping ideas for Instagram Reels, TikTok videos, YouTube Shorts, and other short-form content.\nPreparing video topics and content outlines.\nCreating captions and descriptions.\nIdentifying strong openings or "hooks" for videos.\nCoordinating content featuring providers and team members.\nReviewing completed videos prior to posting.\nEnsuring videos are properly titled, captioned, branded, and formatted for the intended platform.\nRepurposing longer videos into multiple short-form content pieces.\nMaintaining a library of completed and upcoming video content.\n\nBasic video editing abilities are highly preferred.\n\nGraphic & Creative Content Development\n\nDepending upon experience, the Assistant may create or coordinate:\n\nSocial media graphics\nPromotional flyers\nDigital advertisements\nEmail graphics\nEvent announcements\nQuote graphics\nProvider spotlights\nService advertisements\nEducational infographics\nSocial media stories\nYouTube thumbnails\nDigital signage\nWebsite promotional graphics\n\nExperience with tools such as Canva, Adobe Creative Cloud, CapCut, or similar creative platforms is strongly preferred.\n\nSocial Media Growth & Brand Development\n\nThe Assistant will actively work toward increasing ABF's digital visibility.\nResponsibilities include:\n\nMonitor follower growth.\nIdentify opportunities to increase organic engagement.\nDevelop campaigns intended to increase followers and subscribers.\nEncourage appropriate audience interaction.\nIdentify content topics generating strong engagement.\nResearch relevant hashtags and keywords.\nStay informed about changing social media algorithms and platform features.\nRecommend new content formats.\nEvaluate competitor and industry marketing strategies.\nHelp distinguish ABF Healthcare Services from other healthcare organizations through premium, educational, professional, and engaging content.\n\nThe goal is not simply to accumulate followers but to develop a credible, engaged digital community that strengthens the ABF Healthcare Services brand.\n\nAnalytics, Reporting & Performance Measurement\n\nThe Assistant will regularly review digital marketing performance and prepare reports for leadership.\nPerformance indicators may include:\n\nTotal followers\nNew followers\nReach\nImpressions\nEngagement rate\nLikes\nComments\nShares\nSaves\nVideo views\nAverage watch time\nWebsite clicks\nProfile visits\nDirect-message inquiries\nSocial media-generated leads\nEmail open rates\nEmail click-through rates\nCampaign performance\nTop-performing posts\nUnderperforming content\nAudience demographics\nSubscriber growth\n\nReports should explain not only what happened, but also provide recommendations regarding what ABF should do next.\n\nWebsite & Digital Content Support\n\nThe Assistant may assist with keeping marketing-related website information current.\nResponsibilities may include:\n\nIdentifying outdated website information.\nCoordinating updates to service descriptions.\nSupporting blog development.\nPreparing promotional website copy.\nReviewing online information for accuracy.\nEnsuring campaigns are properly represented across both social media and the company website.\nCoordinating with IT, web development, or leadership regarding necessary updates.\n\nHealthcare Marketing Compliance\n\nBecause ABF Healthcare Services operates in the healthcare industry, professionalism and confidentiality are essential.\nThe employee must:\n\nMaintain patient confidentiality.\nFollow HIPAA requirements.\nNever disclose protected health information through marketing channels.\nEnsure appropriate authorization exists before using patient photographs, videos, testimonials, or identifying information.\nAvoid making unauthorized medical claims.\nNever provide individualized clinical advice through social media.\nEscalate clinical questions to appropriate healthcare personnel.\nFollow organizational policies regarding marketing, privacy, communications, and photography.\nExercise sound judgment when responding publicly on behalf of the organization.\n\nREQUIRED QUALIFICATIONS\nCandidates should possess:\n\nHigh school diploma or equivalent required.\nAssociate or bachelor's degree in Marketing, Communications, Digital Media, Business, Public Relations, Graphic Design, or a related discipline preferred.\nPrevious professional experience managing business social media accounts strongly preferred.\nStrong written communication skills.\nExcellent grammar and proofreading skills.\nStrong organizational and time-management abilities.\nAbility to manage multiple projects simultaneously.\nStrong attention to detail.\nAbility to meet deadlines consistently.\nProfessional interpersonal communication skills.\nAbility to work independently while collaborating with a multidisciplinary team.\nAbility to accept feedback and make revisions promptly.\nStrong understanding of major social media platforms.\n\nPREFERRED EXPERIENCE\nPreference may be given to candidates with experience in:\n\nHealthcare marketing\nMedical practices\nWellness or healthcare organizations\nSocial media management\nEmail marketing\nDigital advertising\nContent creation\nPhotography\nVideography\nVideo editing\nGraphic design\nCanva\nCapCut\nAdobe Creative Cloud\nMeta Business Suite\nTikTok\nYouTube Studio\nLinkedIn\nEmail marketing platforms\nMarketing analytics\nGoogle Analytics\nSocial media scheduling platforms\n\nIDEAL CANDIDATE\nThe ideal candidate is someone who:\n\nIs highly creative but equally organized.\nUnderstands professional branding.\nEnjoys social media and digital communication.\nIs comfortable working around healthcare professionals.\nCan take an idea and develop it into a complete marketing campaign.\nPays attention to details.\nDoes not require constant reminders to complete assignments.\nTakes ownership of assigned projects.\nUnderstands deadlines and accountability.\nCan manage multiple digital platforms simultaneously.\nIs willing to learn new software and technology.\nMonitors projects through completion rather than simply completing the initial task.\nUnderstands that social media requires consistent engagement and follow-up.\nCan maintain professionalism while creating engaging and modern content.\nIs comfortable analyzing numbers and using performance data to improve future marketing efforts.\nBrings new ideas and recommendations to leadership rather than relying exclusively on instructions.\n\nEXPECTATIONS FOR SUCCESS\nSuccess in this position will be measured by the individual's ability to:\n\nMaintain a consistent social media posting schedule.\nImprove audience engagement.\nIncrease ABF's digital reach and brand awareness.\nMaintain timely responses and follow-up to social media inquiries.\nDevelop professional and effective email campaigns.\nMaintain an organized marketing calendar.\nProduce high-quality content consistently.\nMeet established deadlines.\nAccurately represent ABF's services and brand.\nProvide leadership with useful performance reports.\nDevelop innovative marketing ideas.\nDemonstrate measurable improvement in digital marketing performance over time.\n\nPROFESSIONAL STANDARDS\nAll ABF Healthcare Services employees are expected to demonstrate:\n\nProfessionalism\nReliability\nPunctuality\nRespectful communication\nConfidentiality\nAccountability\nTeamwork\nInitiative\nStrong follow-through\nAttention to detail\nAppropriate workplace conduct\n\nThe Social Media & Digital Marketing Assistant will frequently communicate publicly on behalf of ABF Healthcare Services and is therefore expected to maintain a high level of professional judgment at all times.\nWORK SCHEDULE\nPosition: Full-Time\nThe employee should be available during established company working hours. Some flexibility may occasionally be necessary for:\n\nSpecial events\nCommunity activities\nVideo production\nPromotional campaigns\nCompany functions\nTime-sensitive social media content\nSpecial marketing initiatives\n\nSpecific scheduling requirements will be discussed during the interview and onboarding process.\nWHY JOIN ABF HEALTHCARE SERVICES?\nABF Healthcare Services, Inc. is a growing healthcare organization committed to providing comprehensive services while continuing to expand the ways we educate and engage the communities we serve.\nThis position provides an opportunity for a talented marketing professional to ha