Coordinator, Marketing

Job Location St Charles Towne Center Primary Purpose The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community‑based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations, and handling SBV administrative duties. Principal Responsibilities Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions. Collaborate with the Director of Marketing to formulate and implement a cohesive social media strategy across Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement. Monitor, respond to, and cultivate community feedback on social media using tools such as YEXT. Adhere to policies and procedures related to each marketing department initiative within the center. Assist in onsite management of center events, promotions, and sponsorships, including pre‑ and post‑event follow‑up. Implement platform programs professionally and promptly, contributing to result measurement. Maintain a polished appearance of common areas, marketing materials, signage, and displays, ensuring all information is current and relevant. Aid in marketing initiatives targeting tenants and customers to enhance the center’s overall perception. Contribute to the execution and coordination of the property‑wide Customer Service Initiative, collaborating with various departments. Actively participate in community‑centric events, networking, and community outreach efforts. Manage collateral by assisting in ordering, installation, and removal associated with events, promotions, and sponsorships. Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships. Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting. Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions. Offer assistance to co‑workers and other departments as requested by the supervisor, and participate in team meetings to achieve the center’s goals. Assist in preparing contracts and purchase orders. Manage the mall website, oversee social media communications, create retailer newsletters, and develop collateral material. Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities. Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration. Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows. Increase retailer participation in tourism initiatives, such as FAMS, community events, and concierge events. Act as the primary contact for Shop & Stay Packages, group tours, and programs with hotels. Assist in tour operator follow‑up, outreach, and coordination for tourism vouchers with clients. Track and analyze tourist traffic, including groups and free independent travelers. Coordinate group/tourism programs and FAM/property tours, collaborating with ADMBD in all aspects. Minimum Qualifications College degree preferred. Three years of experience in sales, sponsorship, strategic marketing, event management, and budgeting. Knowledge of retail management, marketing, tourism, social media, or communication. Ability to handle multiple projects simultaneously. Well‑developed oral and written skills. Sound fiscal management and budgeting skills. Excellent word processing, Excel, and PowerPoint skills. Flexibility to work varied schedules, including weekends and evenings. Bilingualism is a plus. EEO Statement Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require assistance or need to request an accommodation due to a disability, please email View email address on click.appcast.io. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response. #J-18808-Ljbffr Simon Property Group