Engineering Manager, Ads Conversion API

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

Our Team

The Ads Platform team at Netflix is dedicated to creating a world-class advertising ecosystem that drives our advertising business. This team's mission is to develop advanced technology that ensures exceptional experiences for both our members and advertisers. Our responsibilities encompass a broad spectrum of products, ranging from sales and media planning to optimizing advertiser outcomes and execution. This includes inventory and order management, campaign execution, ad serving, audience and identity management, measurement, reporting, and finance.

We use several Netflix investments and innovations - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding, and metadata, etc. We deliver ads in a manner that's thoughtful of our member's viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving so that members only see the most appropriate ads for them.

Our team is faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that's rapidly growing, we seek to build unique value propositions that help us differentiate us and become a market leader in record time. Our roles come with expectations of delivering in a rapid clip, comfort with lofty goals and big ambitions, the visibility that comes with strategic initiatives, and responsibility and an appetite to operate like a startup within an established company.

We are looking for a highly motivated leader to spearhead the development of our foundational Conversion API features. This new, dedicated team will focus on building zero-to-one Conversion API capabilities that are important to powering the future of Netflix Ads.

Skills & experience we're seeking:

• Proven track record of leading engineering teams in the end-to-end design and operation of Conversion APIs, specifically handling server-to-server, pixel, and batch ingestion methods.
• Deep technical expertise in managing distributed systems that create gold data sets through identity enrichment, attribution logic, and complex deduplication.
• Hands-on experience managing teams working with real-time streaming technologies such as Kafka and Flink to process high-velocity event data.
• Comprehensive understanding of the programmatic advertising landscape, including how conversion signals power measurement, retargeting, and outcome-based optimization.
• Strong proficiency in navigating global ads regulations and ensuring all signal ingestion is compliant with regional privacy laws and consumer consent choices.
• Ability to build strong relationships across diverse teams to align CAPI technical roadmaps with broader business goals and advertiser needs.
• Demonstrated ability to grow engineering teams in emerging domains and guide them through the ambiguity of a rapidly evolving ad-tech product.

Nice to haves:

• Familiarity with the implementation of Data Clean Rooms and multi-party computation for secure data sharing.
• Experience navigating the unique identifiers and technical constraints inherent to the CTV and streaming advertising space.
• Knowledge of integrating with sophisticated identity graphs that bridge fragmented advertiser signals.

Why Join Our Team?

• This is an exciting opportunity to join a newly formed team building business-critical, zero-to-one platform features.
• The Conversion API is central to Netflix Ads' data strategy, providing deeper insights into Netflix members and their customer journeys.
• By providing comprehensive conversion event data, you will empower Netflix to:
  
  • Expand from upper-funnel brand advertising into full-funnel capabilities, including purchase measurement.
  • Enable outcome-based optimization driven by advanced machine learning and AI models.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $436,000.00 - $791,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.


Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.