Content Strategist

Content StrategistSan Francisco, CA or Remote, USAbout The RoleContent is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. Up to this point, our content program has been focused on generating awareness amongst individual creators and small businesses. As we move upmarket, we need someone who is deeply experienced with content creation as an integral part of a brand-building, demand-generating machine.We're looking for a Content Strategist to build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. We believe original, human-developed content is a genuine differentiator when it's backed by strategy and data. You'll bring both the vision and the do-er energy to make it real.What You'll DoStrategy & PlanningDefine Descript's content strategy, editorial calendar, and channel prioritizationIdentify content gaps and opportunities through user data, search research, and market insightBuild a measurement framework that connects content activity to brand and pipeline outcomesContent Systems & ProductionBuild an AI-native content production system that enables quality output at scale without sacrificing originalityProduce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and moreOptimize for AI discovery as the content and search landscape evolvesDemand EnablementPartner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programsAssist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into actionBrand & VoiceHelp define and evolve Descript's editorial voice across content channelsDevelop a subject matter expertise content program, drawing on Descript employees and customers as sourcesWhat You BringMinimum Qualifications5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environmentDeep familiarity with the new media landscape and how content distribution has evolvedComfortable with AI tooling as a production and workflow aidAnalytical experience: you can build and own a content measurement frameworkPortfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volumePreferred QualificationsExperience at a PLG or product-led companyBackground in media, creative tools, or video/audio adjacent categoriesExperience building content programs that optimize for AI discoverySuccess In This RoleWithin your first 12 months, you will:Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement frameworkLaunch an AI-native content engine with defined production workflows, tooling, and editorial standardsShip a flagship demand-enabling asset (e.g., original research report or interactive tool)Show measurable improvement in content's contribution to brand reach and pipelineThe base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.About DescriptDescript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital).Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.