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Paid Media Growth Director

Full-time

Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Growth Director based in United States. We are seeking an experienced Paid Media Growth Director to lead high-impact, full-funnel paid acquisition strategies for fast-growing technology companies. In this role, you will oversee substantial multi-channel advertising investments, developing data-driven strategies that accelerate growth and maximize marketing performance. You will take ownership of media planning, measurement, attribution, and creative experimentation across diverse digital platforms. Working closely with clients and senior stakeholders, you will translate complex data into actionable insights and measurable business outcomes. You will also build and mentor a high-performing paid media team while establishing scalable processes and innovative workflows. This is an exciting opportunity to shape the future of performance marketing within a fully distributed, AI-first environment that values autonomy, experimentation, and results. Accountabilities - Lead comprehensive paid media growth strategies for high-growth technology companies, managing advertising investments exceeding $1 million per month across multiple clients. - Develop and execute full-funnel media plans spanning paid search, social media, video, connected TV (CTV), programmatic advertising, and emerging platforms such as ChatGPT Ads. - Drive channel expansion, investment strategies, budget allocation, forecasting, and scenario planning to maximize performance against business objectives. - Design and oversee robust measurement frameworks, including tracking strategies, geographic holdout experiments, in-platform lift studies, and Marketing Mix Modeling (MMM) calibration.

- Evaluate incrementality and attribution to distinguish genuine business impact from platform-reported performance and optimize investment decisions accordingly. - Lead creative strategy and experimentation roadmaps, transforming audience research, campaign insights, and testing results into compelling creative concepts and actionable briefs. - Build and implement AI-first workflows to streamline account audits, budget pacing, performance reporting, creative development, and campaign optimization, applying human judgment when automated recommendations require adjustment. - Analyze campaign performance and business metrics to identify growth opportunities, improve efficiency, and deliver actionable recommendations. - Present strategic insights, campaign results, and performance updates to senior executives through weekly, monthly, and quarterly business reviews. - Connect paid media performance with broader SEO and Answer Engine Optimization (AEO) initiatives to provide a holistic view of growth opportunities. - Support recruitment and lead the development of a high-performing paid media team through coaching, mentoring, training, and the creation of scalable playbooks and best practices. - Establish effective operating processes that improve team performance, strengthen accountability, and support the consistent delivery of successful paid media programs. Requirements - At least 7 years of experience in paid media, either within an agency or an in-house marketing environment, with a strong track record of delivering measurable growth. - Demonstrated experience managing more than $1 million in monthly advertising spend across multiple clients, campaigns, and digital channels. - Extensive hands-on expertise with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic advertising platforms such as DV360 or equivalent. - Strong full-funnel media buying capabilities, including budget forecasting, campaign pacing, investment allocation, and performance optimization against business objectives.

Vacancy posted 3 days ago
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