Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

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Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

United States

Role Overview:
Own the global marketing strategy for two of Genesys' most strategic technology alliances, Salesforce and ServiceNow. This individual contributor role shapes joint go-to-market priorities, drives demand for integrated solutions, and influences investment decisions across Genesys and our partner ecosystems.

You will work with teams across Genesys, Salesforce, ServiceNow, and Global System Integrators to align strategy, develop scalable programs, and accelerate pipeline and bookings. With broad visibility across strategic initiatives, you will help advance Genesys' alliance strategy as well as integrate these alliances into our overall partner ecosystem narrative.

Key Responsibilities:

• Own the global marketing strategy for the Salesforce and ServiceNow alliances, aligning joint priorities, investments, and programs to growth objectives
• Influence senior sales and marketing leaders across Genesys and partner organizations to drive alignment and shared business outcomes around marketing programs
• Lead differentiated joint positioning, content, campaigns, and enablement that increase awareness, demand, and enterprise adoption
• Drive scalable global demand generation programs that regional teams can activate to accelerate pipeline
• Partner with Global System Integrators to develop multi-partner go-to-market strategies that expand the reach of Genesys solutions
• Direct joint marketing investments and market development funds, using performance insights to prioritize opportunities and optimize spend
• Advise senior leaders on alliance performance, opportunities, risks, and recommended actions
• Champion new go-to-market approaches based on customer insights, partner priorities, market dynamics, and performance

Required Qualifications:

• 10+ years of progressive B2B marketing experience, including strategic alliances, partner marketing, or enterprise technology marketing
• Demonstrated success leading complex global marketing alliance or go-to-market strategies across organizations and regions
• Proven ability to influence senior leaders and drive strategic alignment in highly matrixed organizations
• Strong business acumen with experience translating partner strategy, customer needs, and performance data into marketing priorities and investment decisions
• Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and pipeline development
• Strong experience developing joint go-to-market programs with enterprise technology partners and managing marketing investments
• Experience with Salesforce, ServiceNow, or comparable enterprise cloud platform ecosystems
• Excellent executive communication, strategic planning, and program leadership capabilities

Preferred Qualifications:

• Experience leading joint go-to-market strategies with Salesforce and ServiceNow
• Experience partnering with global system integrators
• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant advanced degree preferred
• Experience operating across global markets and partner ecosystems

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical, Dental, and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

• Our Talent Acquisition team reviews your application with the hiring team.

• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

• Next, you'll meet the hiring manager and other members of the interview team.

• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.

• After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

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Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at View email address on aiapply.co.

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.