Sales Director

Community Specialist / Director

StoryPoint Waconia

The Community Specialist is a sales professional responsible for leasing a senior living community. By creating and following a strategic business plan, the ideal candidate will manage their sales funnel, create urgency with prospects, and follow a sales process through closing to achieve optimal occupancy and revenue targets.

Required Experience for a Sales Director:

• Previous experience in sales with a proven track record of meeting and exceeding sales goals
• An understanding of the senior market and various senior living products is a plus but not a requirement. We encourage all types of successful sales professionals to apply!
• Desire to listen to, connect with, and serve seniors by matching their needs to our service offerings and successfully move them into our communities
• Aggressive sales instinct with the ability to close while maintaining compassion for our customers
• Ability to manage time effectively
• Must exhibit a high degree of initiative and creativity, good judgment, and professional ethics
• Must possess strong leadership skills to work effectively both independently and as a team
• Excellent communication and presentation skills
• Demonstrated aptitude for problem-solving; ability to determine solutions for clients
• Microsoft Office and Salesforce proficiency is desirable
• Some travel may be required

Primary Responsibilities of a Sales Director:

• Manages all occupancy and revenue goals for the community
• Utilizes Salesforce to accurately manage sales funnels, conversion ratios, and move-in metrics
• Complies with Fair Housing and Federal Trade Commission requirements
• Seeks new opportunities to expand our growing number of referral sources
• Make daily outbound calls to prospective customers in database to schedule visits and tours
• Manages the leasing center on site during the construction phase
• Provides tours of models or vacant apartments to future residents and referral agency network
• Assists with marketing initiatives and resident events
• Serves as an educational resource for residents, caregivers, and staff members
• Promotes the organization in a positive manner and sets the example for organization standards for excellence
• Maintains effective communication and cross collaboration throughout the community
• Coordinates occupancy, goals and resident/prospect information
• Prepares and manages all relative reports
• Willingness to work a flexible schedule to include evenings, weekends, or non-traditional work hours as business demands dictate

Connecting Seniors, Families and Communities


For over 37 years, our senior living communities have served seniors and their families across Michigan, Ohio, Indiana, Iowa, Kentucky, and Tennessee, with each location offering unique services including independent, enhanced, and assisted living, as well as memory care and rehabilitation and skilled nursing. Through forming authentic connections and committing to creating the absolute best experiences each day for our residents and their families, we've created a special culture within our communities that allows our employees to do their best work and our residents to shine every day.


Not Just Making Every Day Great. Making Every Minute Great. There are 1,440 minutes in every single day. We aspire to make each one of them an exceptional moment. This philosophy is supported by our 6 powerful, yet simple pillars: Dream Big, Have Courage, Take Initiative, Be Accountable, Give Back & Enjoy it. We strive to fulfill the aspirational yet unattainable goal of creating the absolute best experience with every person, in every interaction, every minute of every day.

It begins with empowering our employees. Every employee, at every level of the company, is expected to perform like a leader. Everyone is encouraged and expected to put the needs of each other above everything else. No one here just does their job The mission is to create the absolute best experiences. This emphasis on putting people first has helped us successfully grow for the right reasons.

We have developed an environment that attracts dreamers, adventurers, creators, givers and believers to seek career opportunities with us. We find people who believe that true happiness is only found in the service of others. We want high-performers with diverse skill-sets and big hearts. We treat each other as family and find that close collaboration creates the biggest ideas.

If you love serving others, and are looking for an opportunity to thrive, CommonSail Investment Group and our businesses is your destination.

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.


Equal Opportunity Employer


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