Manager of Marketing and Sales

Overview

The Manager of Medicare Marketing and Sales will oversee the development and execution of Partnership’s Medicare D-SNP marketing and sales strategy focused on driving smart and measurable growth. The Marketing manager will lead a team that collaborates with Partnership leadership to understand the unique opportunities within each market and deliver on sales and retention goals.

Responsibilities

• Leads the development and execution of Partnership’s D-SNP marketing and sales strategy to deliver on new member enrollment and member retention targets.
• Develops and executes strategic sales plan aligning with Partnership objectives.
• Attends community events (i.e. member-facing health fairs) to promote enrollment in Partnership’s D-SNP product.
• Monitors and identifies changes in the marketing environment and competitive strategies. Evaluates and adjusts marketing strategy (positioning, competitive messaging, etc.) as required. Proactively identifies new ideas and opportunities to grow Partnership’s D-SNP enrollment.
• Gathers member feedback and identifies opportunities to align Partnership’s D-SNP product with member needs and expectations - addressing issues and challenges that may affect sales targets.
• Oversees the production of marketing and sales digital and print creative, including engagement with internal departments and external vendors.
• Ensures all required member material meets regulatory requirements and works closely with Compliance to meet CMS submission deadlines.
• Manages the team’s execution of marketing plans and closely monitors outcomes/metrics. Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing initiatives and impact.
• Establishes broker oversight, including training the marketing and sales team to ensure product expertise and compliance with sales regulations.
• Establishes rapid disenrollment monitoring, marketing and sales grievance investigations, and call monitoring.
• Initiates and executes on opportunities for sales presentations, community events, and other resident activities within assigned communities to support individual and team enrollment goals. Collaborates with clinical teammates to optimize results.
• Maintains professional knowledge of Medicare and Medi-Cal benefits by successfully completing all required training and certifications and by attending educational workshops.
• Follows all state and federal regulatory guidelines by adhering to sales and marketing requirements established by CMS, MIPPA, DHCS, and other policies and procedures implemented by the Compliance Department.
• Participates on assigned committees.
• Provides on-going coaching, mentoring, and development of employees, fostering an atmosphere of teamwork. Establish individual team member goals and assist in the achievement of those goals.
• Manages and updates internal Marketing and Sales policies.
• Other duties as assigned.

Qualifications

Education and Experience

Bachelor's degree in a relevant field. Three - Five (3-5) years of related experience that would provide the knowledge and abilities listed above, including: Medicare Advantage marketing and sales within an HMO;

Special Skills, Licenses and Certifications

Working knowledge of computers and related business software applications. Basic understanding of Medicare marketing principles. Familiarity with California Medi-Cal program and/or Medicare program preferred. Valid California driver’s license or other approved means of transportation may be required.

Performance Based Competencies

Excellent written and oral communication skills. Excellent interpersonal skills to develop and maintain critical relationships with external sources. Ability to handle varying situations with tact and diplomacy.

Work Environment And Physical Demands

Ability to use a computer keyboard. More than 15% of work time is spent in front of a computer monitor. When required, must be able to move, lift, or carry objects of varying size, weighing up to 35 lbs. Must be able to operate a vehicle used for company business. Travel may be required to attend community events.

All HealthPlan employees are expected to:

• Provide the highest possible level of service to clients;
• Promote teamwork and cooperative effort among employees;
• Maintain safe practices; and
• Abide by the HealthPlan’s policies and procedures, as they may from time to time be updated.

HIRING RANGE:

$118,518.94 - $154,074.63

IMPORTANT DISCLAIMER NOTICE

The job duties, elements, responsibilities, skills, functions, experience, educational factors and the requirements and conditions listed in this job description are representative only and not exhaustive or definitive of the tasks that an employee may be required to perform. The employer reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or work environment change.