Senior Marketing Manager

Senior Marketing Manager - Guild Academy

Denver, CO, United States

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

If you are an Internal Candidate, please apply via our Internal Job Board.

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we've identified consistent expectations for all of Guild's people managers — helping you know what to expect from your experience here.

*Please note this hybrid role is based in our Denver, CO office. Through our Denver Density program, you'll be on site three days a week with fellow Denver locals as we aim to foster collaboration and connection. Relocation assistance is available for qualified candidates interested in moving to Denver.*

We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Guild Academy to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guild's Academy product; B2B marketing to a Senior HR or L&D Enterprise buyer. This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes.

The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing senior stakeholders across functions.

Key Responsibilities:

Strategy & Planning

• Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
• Drive optimization recommendations and build performance mindset across the collective teams

Campaign & Program Leadership

• Serve as'marketing quarterback' with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
• Partner with Operations team to prioritize metrics and drive performance outcomes
• Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
• Drive monthly and quarterly reviews to senior leadership team

Stakeholder & Team Leadership

• Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
• Influence and align cross-functional partners
• Champion best practices in marketing operations, experimentation, and execution

Success in the First 6 Months Looks Like:

• You've developed a deep understanding of the Academy product, its buyers, and the competitive landscape and have translated that into a clear, prioritized marketing plan
• A campaign cadence is up and running, with cross-functional partners (PMM, Events, Digital, Content) aligned on priorities and executing against shared goals
• You've established strong working relationships with key stakeholders across Product, Sales, and Solution Consulting and are viewed as a trusted, strategic marketing partner
• Early pipeline and engagement metrics are trending in the right direction, with a performance framework in place to track, report, and optimize on an ongoing basis

Why This Role Matters:

Guild is at an exciting inflection point. We've expanded beyond a single product, and one of our most differentiated offerings is Guild Academy, a cohort-based, social learning product built for enterprise. Companies use Academy to onboard new leaders, train targeted employee populations, or drive AI enablement initiatives, all with measurably higher completion rates than traditional learning solutions. It's gaining real traction, and the market opportunity is significant.

This role sits at the center of that growth. As the Senior Marketing Manager for Academy, you'll have true marketing ownership of a product that's gaining momentum, with direct visibility into revenue impact and a clear line between your work and business outcomes. If you're looking for a role where you can build, influence teams, and see the results of your work, this is it.

Qualifications:

Required

• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills
• Exceptional influence skills across business and marketing leaders
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies

Preferred

• Experience using and/ or developing and executing go-to-market strategies for AI-enabled products
• Experience in similar categories of Talent Management/ Learning space
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $125,000-$150,000 PLUS variable (bonus) compensation eligibility and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.