Senior Product Manager, SMB Platform

About the Role

This is a senior growth product leadership role at a Series B/C fintech company focused on business banking for small and independent businesses. You will own and scale the full growth funnel, from acquisition through retention, operating in a regulated environment where rigorous experimentation and unit economics discipline are essential. The role sits at the intersection of product, engineering, growth marketing, and data.

What You'll Do

• Develop and execute a growth product strategy aligned with company objectives and unit economics.

• Own the full growth funnel across acquisition, activation, conversion, monetization, and retention.

• Translate company goals into a prioritized growth roadmap that connects experimentation to long-term strategy.

• Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.

• Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.

• Improve onboarding and site conversion by clarifying value propositions and reducing friction.

• Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.

• Drive retention and product depth to increase engagement and repeat value.

• Use AI to accelerate experimentation, discovery, analysis, and personalization in partnership with Data, Risk, Compliance, and Legal.

• Build and maintain analytics, instrumentation, and tooling to measure and attribute funnel performance end-to-end.

• Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations.

What We're Looking For

• 10+ years of progressive experience in growth, product, or growth marketing, with at least 3 to 5 years in a senior growth or product leadership role.

• Background in fintech, financial services, or subscription/consumer businesses strongly preferred.

• Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.

• Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis.

• Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.

• Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value.

• Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated wins to product.

• Ability to partner with and influence engineering and product teams while communicating effectively with both technical and non-technical stakeholders.

• Familiarity with modern discovery channels such as SEO, organic, and affiliate is a plus.

• Bachelor's degree required; advanced degree a plus.

Compensation & Benefits

Base salary range: $160,000 to $180,000 USD annually. Visa sponsorship is not available for this role.

Location

This role is on-site in Miami, FL, United States.