Marketing Specialist

Marketing Specialist

The Marketing Specialist is responsible for supporting the marketing, branding, communication, and outreach efforts of Health Care Partners of South Carolina. This position develops and promotes patient-focused outreach initiatives that increase awareness of organizational services, strengthen community engagement, support internal and external events, and enhance the visibility of Health Care Partners throughout the communities served.

Essential Duties and Responsibilities

• Assists with the development and implementation of marketing campaigns that support organizational goals, patient engagement, and service growth.

• Creates and maintains marketing materials, brochures, flyers, presentations, newsletters, and promotional content.

• Assists with website content updates and digital communication initiatives.

• Supports social media initiatives and content development across organizational platforms.

• Ensures consistency of organizational branding and marketing messages.

• Develops outreach materials and campaigns that increase awareness of Health Care Partners services, programs, providers, and community resources.

• Supports marketing efforts aimed at increasing patient engagement and attracting new patients within the communities served.

• Assists with the planning, promotion, and coordination of internal Health Care Partners events, employee engagement activities, recognition programs, and organizational celebrations.

• Assists with the planning, promotion, and coordination of community outreach events, health fairs, wellness initiatives, partner events, and public-facing activities.

• Serves as a marketing liaison for organizational and community events to ensure appropriate branding, promotion, and community awareness.

• Tracks marketing projects and assists with measuring campaign effectiveness and community impact.

• Performs other duties as assigned.

Education & Experience

• Bachelor degree in Marketing, Communications, Business Administration, Journalism, Graphic Design, Healthcare Administration, Public Relations, or a related field preferred.

• Minimum of two (2) years of experience in marketing, communications, branding, digital media, event planning, public outreach, or a related field preferred.

• Experience within healthcare, FQHCs, nonprofit organizations, or public health organizations preferred.

Knowledge, Skills, and Abilities

• Knowledge of marketing, branding, communications, and community outreach principles.

• Strong written, verbal, and creative communication skills.

• Strong organizational, project management, and event-planning skills.

• Ability to develop patient-focused outreach campaigns and educational materials.

• Proficiency in Microsoft Office Suite, Canva, Adobe Creative Suite, or similar marketing platforms preferred.

• Ability to maintain brand consistency across marketing materials and communications.

Physical Requirements

• Ability to sit, stand, walk, bend, and travel as required.

• Ability to attend and support internal and external events.

• Ability to lift and transport materials up to 25 pounds.