Marketing Manager

At Horizon, we are driven by a commitment to innovation, collaboration, and the delivery of differentiated investment solutions that put clients first. We're looking for a Marketing Manager to help drive the execution of our marketing initiatives through effective project management, campaign coordination, and marketing operations, while supporting the strategy and optimization of our email marketing efforts. In this role, you will leverage Customer Relationship Management (CRM) and marketing automation tools to deliver personalized, data-driven communications that drive engagement and support key business priorities. You will also support cross-channel marketing efforts across web and social media, manage content calendars and content management systems, and coordinate compliance approvals. Additionally, you’ll coordinate production workflows and track performance metrics to ensure alignment, accountability, and continuous improvement across marketing initiatives. Responsibilities: Partner with the Director of Strategic Communications and Sales Enablement to execute integrated marketing campaigns, coordinating content, timelines, distribution, and cross-channel activities to support business priorities and sales initiatives. Support Horizon's email marketing strategy across business priorities, product launches, and lifecycle stages, including designing, building, and optimizing multi-step customer journeys (behavioral, lifecycle, and time-based triggers). Manage the production and distribution of recurring marketing communications, including the Big Number, Weekly Market Recap, and Weekly Insights, ensuring content is accurate, timely, and delivered according to established schedules. Monitor campaign performance, track KPIs, and provide regular reporting and actionable recommendations Coordinate social media, website, and public relations activities, including content scheduling, distribution, and performance tracking to identify opportunities to improve engagement and visibility. Coordinate marketing compliance review and approval workflows, including annual review cycles and ad hoc submissions, ensuring materials are properly reviewed, documented, and approved prior to distribution. Support internal peer review processes for marketing materials, ensuring accuracy, consistency, and brand alignment prior to compliance submission and distribution. Manage marketing project workflows, timelines, content calendars, and deliverables through Asana and other content management systems, coordinating across stakeholders to ensure timely execution and accountability. Manage the SmartPress platform and associated collateral inventory, ordering, and fulfillment processes to ensure marketing materials and promotional items are current, readily available, and efficiently distributed Provide flexible support across the marketing team, contributing to cross-channel initiatives, special projects, and evolving business priorities. What Makes You A Great Fit: Strong communication skills, both written and verbal Exceptional attention to detail and organizational skills, with a commitment to accuracy, consistency, and quality while managing multiple projects, competing deadlines, and shifting priorities Strong interpersonal and collaboration skills, with the ability to work effectively across teams and build relationships with various internal stakeholders Proactive, resourceful self-starter who takes ownership of responsibilities, anticipates needs, and thrives in a fast-paced, entrepreneurial environment Analytical and process-oriented, with an ability to identify opportunities to improve workflows, efficiency, and marketing effectiveness Curious and adaptable, with an interest in emerging marketing technologies, digital trends, and opportunities to improve processes and effectiveness Qualifications and Requirements: Bachelor's degree in Marketing, Communications, or related field Experience with CRM, marketing automation, and project management platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), and Asana. Five or more years of experience in marketing operations or related roles; financial services industry experience preferred Strong understanding of email marketing, campaign segmentation, automation workflows, and deliverability best practices. Experience coordinating marketing content through regulated or compliance-driven approval processes. Proven track record in project management and process optimization Strong experience in analytics, campaign reporting, and performance measurement Sound presentation skills and ability to translate metrics into understandable business insights Experience leveraging artificial intelligence (AI) to automate and systematize processes and procedures #J-18808-Ljbffr