Spirits Brand Ambassador

BRAND AMBASSADOR  

Location: Miami, FL 

Employment Type: Occasional / Event-Based 

Pay Rate: $30-$35 per hour 

Most be 21 to apply  

POSITION SUMMARY  

MKTG/Dentsu is hiring Brand Ambassadors to represent premium spirits and beer brands at on-premise, off-premise, and experiential activations in the Miami market. Brand Ambassadors engage Legal Drinking Age (LDA) consumers through education, product storytelling, and responsible sampling (where legal), with the goal of increasing brand awareness, trial, and preference. 



 
This position is classified as Occasional Employment. Being hired does not guarantee a minimum number of assignments. 

SCHEDULE & HOURS  

• Flexible schedule 

• Most events occur Thursday–Sunday 

• Typical event times: 4:00 PM – 12:00 AM 

• Activations are typically 2–3 hours 

• 20+ hours of weekly availability preferred, not guaranteed 

• Holiday availability may be required 

COMPENSATION & BENEFITS  

• $30-$35 per hour 

• Paid training 

• Mileage and drive-time reimbursement when qualified 

• Flexible scheduling 

POSITION OVERVIEW  

Brand Ambassadors are the face of the brands they represent. They deliver safe, engaging, and informative brand experiences at the point of purchase and consumption. Brand Ambassadors are expected to demonstrate strong product knowledge, professional conduct, and an ability to connect authentically with consumers while adhering to company policies and the NA Diageo Marketing Code. 



 
Brand Ambassadors must be comfortable working in a variety of environments, including bars, restaurants, nightclubs, liquor stores, grocery stores, and large-scale venues. 

KEY RESPONSIBILITIES  

• Actively engage and educate LDA consumers on featured brands 

• Clearly communicate brand attributes, product differences, and usage occasions 

• Lead sampling experiences where legal and approved 

• Complete event setup and breakdown 

• Pre-merchandise accounts with approved Diageo point-of-sale (POS) 

• Distribute brand premiums according to program guidelines 

• Build positive working relationships with account and venue staff 

• Troubleshoot and adapt to challenges during live events 

• Follow Responsible Server Guidelines and report violations immediately 

• Use company-issued debit card for approved bar spend or product purchases 

• Pick up or receive delivery of promotional materials as directed 

• Maintain and return all company property in good condition 

• Capture and upload high-quality event photos via mobile device 

• Complete accurate and timely post-event recaps (ERFs) 

• Complete all required digital trainings and knowledge assessments 

• Communicate proactively with Event Managers, Associates, and brand teams 

• Adhere to all MKTG policies and procedures 

REQUIRED QUALIFICATIONS  

• Minimum 21 years of age 

• Eligible to work as an employee in the United States 

• Valid U.S. driver's license and reliable transportation 

• Ability to travel to event locations 

• Comfort standing and walking for extended periods 

• Ability to lift and carry boxes, trays, and event materials 

• Professional appearance and demeanor 

• Strong communication and interpersonal skills 

• Ability to work independently and as part of a team 

• Reliable, punctual, and detail-oriented 

• Comfortable using mobile reporting platforms 

• Proficient in Microsoft Excel, Word, and PowerPoint 

• Previous promotional, hospitality, or brand ambassador experience preferred 

• Passion for brand advocacy and consumer engagement 

• English proficiency required; Spanish/English bilingual candidates encouraged to apply 

COMPANY OVERVIEW  

MKTG, part of the dentsu network, is a global creative agency specializing in lifestyle marketing. We deliver strategic brand solutions across sports and entertainment, live experiences, retail marketing, enterprise engagement, and sponsorship marketing. Headquartered in New York City, MKTG employs more than 1,450 employees and over 7,000 Brand Ambassadors across 31 offices in 19 global markets. 

APPLICATION QUESTIONS  

• Are you at least 21 years of age? 

• Do you have reliable transportation to commute to event locations?