Social Media Strategist

LAGOM is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate with a lean, creative, and fast-moving team where ideas can quickly turn into campaigns, content, partnerships, and customer experiences. About the Role We are looking for a creative, analytical, and internet-native Social Media Strategistto help grow our brands through content, campaigns, partnerships, and community. This role is for someone who doesn’t just follow trends—you understand why content works and know how to turn insights into stronger ideas, campaigns, and content direction. You will help lead monthly campaign and content planning, analyze performance, review content quality, develop growth initiatives, and identify opportunities across creators, communities, and social platforms. You will work closely with our content producers, designers, social media team, and paid media team to turn ideas into high-quality content that builds the brand and drives measurable growth. This is not primarily a daily channel-management or hands-on content creator role. We are looking for someone who can combine analytical thinking, brand-building judgment, aesthetic sense, and a strong understanding of social media culture. Portfolio or relevant social media work samples are required. Applications without a portfolio or work samples will not be considered. Responsibilities Social Growth & Partnerships Develop initiatives to increase followers, reach, views, and engagement, including giveaways, collaborations, community activations, and other growth opportunities. Identify creators, influencers, brands, and communities for potential collaborations and partnerships. Develop strategies to generate more customer reviews, UGC, and reusable social content. Support creator partnerships from initial opportunity identification through content development and execution. Develop monthly social media campaign plans with clear goals, strategies, and KPIs. Lead monthly content planning for organic and paid social media. Use performance data, audience insights, brand-building principles, aesthetic judgment, and platform knowledge to guide content direction. Develop campaign ideas, content concepts, and creative briefs that clearly communicate objectives, messaging, direction, and deliverables. Collaborate with the paid media team to review creative performance and develop new content-testing ideas. Help manage campaigns from planning through execution, completion, and performance review. Analytics & Optimization Analyze weekly and monthly social media performance across brands and platforms. Identify what worked, what didn’t, and how future content and campaigns should improve. Turn data and observations into clear, actionable recommendations for the creative and social media teams. Compare campaign results against the original goals and KPIs. Continuously improve how social media performance is measured, reported, and applied to future planning. Content Quality & Brand Consistency Review social content before final approval and provide clear, constructive, and actionable feedback. Ensure content is high-quality, cohesive, and aligned with each brand’s distinct identity. Help improve hooks, storytelling, platform-native execution, and overall content effectiveness. Work closely with the creative team to continuously improve content quality and the review process. Help establish clearer standards and systems that allow the team to produce strong content consistently. Community & Trend Strategy Help develop and engage brand communities across social platforms and channels such as Instagram, TikTok, Reddit, and Discord. Research competitors, creators, social trends, audience conversations, cultural shifts, and platform updates. Identify relevant content and community opportunities before they become oversaturated. Support the development and continuous improvement of each brand’s overall social media strategy. Requirements 3+ years of experience in social media strategy, social media marketing, content strategy, brand marketing, or a related field. Strong understanding of TikTok, Instagram, short-form content, creators, online communities, and social trends. Experience developing social media campaigns and content plans. Ability to analyze content performance and turn findings into actionable improvements. Strong creative thinking and the ability to turn trends, data, and audience insights into effective content ideas. Experience working with creators, influencers, UGC, and brand partnerships is required. Experience using social media analytics and listening tools to track performance, understand audience conversations, and identify actionable insights. Strong understanding of branding, storytelling, and what makes content feel native to each platform. Strong aesthetic judgment and the ability to provide clear, constructive creative feedback. Ability to balance brand building with measurable social media growth. Strong organizational, communication, and project-management skills. Comfortable working independently and collaboratively in a fast-moving startup environment. Nice to Have Experience with DTC, e-commerce, lifestyle, fashion, design, or consumer brands. Experience building or managing online communities. Understanding of paid social creative strategy and performance. Experience preparing social media reports and campaign recaps. Basic understanding of photo and video production. Opportunity to directly impact and grow emerging consumer brands. Clear growth path within a fast-growing startup environment. Salary range of $28-$35/hour, depending on experience and skill set. #J-18808-Ljbffr LAGOM