Trade Marketing Manager

Retail Marketing Manager

Lola Blankets is seeking a highly motivated and detail-oriented Retail Marketing Manager to join our team. This role is crucial in supporting our visual merchandising efforts with key retail accounts, ensuring the Lola Blankets brand is represented effectively and consistently across all in-store and digital platforms. This position requires up to 50% travel and can be based in either New York, NY, or Salt Lake City, UT.

This is a newly created, high-visibility role that sits at the intersection of brand, sales, and retail operations. As our first dedicated Retail Marketing Manager, you will own the end-to-end brand experience across all wholesale and retail partner channels — from the planogram to the merchandising. You will be the face of Lola Blankets to our retail partners, setting and enforcing the visual and brand standards that make our product unmissable at shelf. This role reports into the Commercial Team and works cross-functionally with Brand, Sales, and Operations.

Responsibilities

Visual Merchandising & Strategy

• Lead the collaboration with key retail accounts, including Nordstrom, Bloomingdale's, and Revolve, to set and enforce Lola Blankets' visual & brand merchandising standards.
• Own the development of comprehensive visual merchandising guidelines and planograms tailored to specific retail environments.
• Drive store performance by conducting high-level visits to audit product placement, display quality, and ensure absolute compliance with brand standards.
• Manage the procurement and logistical delivery of all in-store marketing materials, including permanent signage and display fixtures.
• Partner with Brand and Operations teams to brief, produce, and deliver visual assets, graphics, and branded fixtures on time and on budget.

Retail Marketing & Partner Campaigns

• Lead the development and execution of co-branded marketing campaigns and calendars in collaboration with key retail accounts.
• Own 360-degree integrated marketing programs across retail touchpoints: in-store activations, retailer dotcom, social media amplification, retail media placements, and event tie-ins.
• Serve as the primary strategic point of contact for retail account marketing teams — building relationships that unlock incremental opportunities for brand visibility and sell-through.

Data, Reporting & Optimization

• Analyze retail sell-through data and account performance metrics and deliver strategic recommendations to the sales team.
• Deliver regular reporting on program performance across accounts.
• Conduct ongoing competitive benchmarking — tracking how peer brands activate at retail and bringing best practices back to Lola.
• Manage and optimize samples, display units, and in-store marketing materials.

Marketing & Communication

• Own the development and execution of co-branded marketing campaigns and promotional calendars with key retail partners.
• Drive data-informed decisions by analyzing retail sell-thru data and providing strategic recommendations for optimizing performance.
• Lead retail marketing communication, acting as the primary strategic point of contact for account teams.
• Manage and optimize the inventory and allocation process for samples and display units.

Travel & Logistics

• Travel up to 50% of the time to support new store openings, major visual changes, and key promotional events across the United States.
• Maintain a travel and store visit schedule, documenting findings and next steps in a timely manner.
• Represent Lola Blankets professionally and with brand authority in all retail partner and field settings.

Cross-Functional Collaboration

• Work closely with the Commercial team to align marketing execution with commercial objectives and seasonal sales plans.
• Collaborate with Brand to brief and deliver brand-right visual assets for all retail environments and co-branded activations.
• Participate in seasonal planning and market week preparations, including building retail-facing presentations and sell-in materials.

Qualifications

Required Experience

• 5–7 years of experience in retail marketing, visual merchandising, or account marketing — with a demonstrated track record in consumer goods, lifestyle, home, beauty, or fashion.
• Experience developing and executing co-branded retail marketing programs, including in-store activations, seasonal campaigns, and product launch programs.
• Experience managing budgets, vendor relationships, and the procurement and logistics of physical marketing materials.
• Demonstrated experience working with major department stores and/or e-commerce retailers.
• Proficiency in visual communication tools (e.g., Adobe Creative Suite is a plus).

Skills & Attributes

• Excellent communication and interpersonal skills, with the ability to build strong relationships with retail partners.
• Strong creative eye and attention to detail for visual execution.
• Highly organized with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Proactive and self-motivated, capable of working independently while traveling.
• Data-fluent: comfortable pulling sell-through reports, interpreting account performance data, and translating numbers into clear strategic recommendations.
• Familiarity with retail media platforms, retailer dotcom optimization, and digital merchandising best practices is a plus.

Location and Travel

• Must be willing to travel up to 50%.
• Must be based in Brooklyn, NY, or Salt Lake City, UT.

Compensation & Perks

• Compensation Range: $90,000 - $110,000 depending on location and experience
• 21 days paid vacation + federal holidays (except parts of Thanksgiving )
• Full health benefits
• 16 weeks paid birth parent leave / 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth and expanded creative leadership