Group Director, B2B Paid Media - Agency

Compensation Competitive base salary + commission opportunities About the Opportunity We’re partnering with a leading digital marketing agency seeking an experienced Group Director, B2B Paid Media to lead paid media strategy, performance, and team development across a portfolio of B2B clients. This is a senior leadership opportunity for someone who brings deep expertise in B2B performance marketing, a strong understanding of how paid media drives pipeline and revenue, and experience leading high‑performing media teams. You’ll oversee multi‑channel paid media programs across Google, LinkedIn, programmatic, and ABM, working closely with senior client stakeholders and internal leadership to drive measurable business outcomes. The ideal candidate is a strategic, data‑driven leader who understands both the technical complexities of paid media and the broader business objectives behind it. You’ll have the opportunity to influence media strategy, develop talent, strengthen client partnerships, and help shape the future of B2B performance marketing. Key Responsibilities Lead paid media strategy and performance across a portfolio of B2B client accounts. Oversee full-funnel campaigns across Google Ads, LinkedIn Ads, programmatic, ABM, and emerging B2B advertising platforms. Drive measurable business outcomes, including qualified leads, pipeline contribution, MQL-to-SQL conversion, and revenue growth. Guide teams on campaign structure, targeting, optimization, testing, attribution, and measurement. Identify opportunities to improve performance through audience strategy, creative testing, channel diversification, and budget allocation. Serve as the senior strategic resource for complex performance challenges and optimization opportunities. Ensure paid media strategies align with client business objectives and long‑term growth goals. Build and maintain trusted relationships with senior‑level client stakeholders. Lead strategic client conversations, quarterly business reviews, and forward‑looking growth planning. Translate campaign performance into meaningful business insights, including pipeline impact, revenue contribution, and return on investment. Identify opportunities to expand existing accounts through increased media investment, additional channels, and more sophisticated ABM strategies. Partner with internal sales and strategy teams on new business pitches and growth opportunities. Proactively identify and address risks related to client performance, satisfaction, and retention. Lead, mentor, and develop a team of paid media leaders and specialists. Oversee team structure, resource planning, account assignments, and performance management. Coach team members on B2B paid media strategy, data analysis, client communication, and performance optimization. Establish consistent standards for campaign execution, reporting testing, and strategic planning. Foster a collaborative, accountable environment focused on continuous improvement and professional development. Business & Operational Leadership Drive growth in managed media spend through strong client performance, retention, and account expansion. Partner with senior leadership to balance client results, operational efficiency, and account profitability. Oversee campaign delivery standards, budget pacing, reporting quality, and execution across the portfolio. Develop scalable processes, best practices, and strategic frameworks to improve team efficiency and performance. Stay current on emerging B2B advertising technologies, AI‑driven optimization, intent data platforms, and advanced measurement solutions. Contribute to the development of new paid media capabilities and service offerings. Qualifications 8–10+ years of experience in paid media, performance marketing, or digital advertising , with significant B2B experience. Proven success leading multi‑channel B2B paid media strategies across a portfolio of clients , ideally within an agency environment. Deep expertise across Google Ads, LinkedIn Ads, and programmatic advertising , with an understanding of ABM strategies and platforms. Experience overseeing significant monthly media budgets, ideally $200K–$1M+ per client . Strong understanding of B2B demand generation, pipeline acceleration, lead quality, and measurement across complex sales cycles. Experience connecting paid media performance to business outcomes, including qualified pipeline, revenue, and customer acquisition. Demonstrated success leading, mentoring, and developing paid media teams. Strong client-facing experience, including presenting strategies and performance insights to senior executives. Experience supporting client retention, account expansion, and new business development. Strong analytical skills and experience with attribution, reporting, testing, and campaign optimization. Ability to balance strategic leadership with a strong understanding of hands‑on media execution. What Success Looks Like Paid media programs consistently generate qualified pipeline and measurable business growth. Clients view the team as a strategic growth partner, not simply a media execution resource. Strong client retention and expansion through improved performance and increased media investment. A high‑performing team with strong technical capabilities, accountability, and opportunities for professional growth. Consistent improvement in campaign performance, testing, measurement, and operational efficiency. Profitable, scalable delivery across the client portfolio. Competitive base salary plus commission opportunities. Medical, dental, and vision insurance with employer contributions. 401(k) with employer matching. Unlimited paid time off. Remote work flexibility within the U.S. Paid holidays and additional mental health days. Professional development and leadership growth opportunities. Collaborative, innovative work environment with opportunities to influence strategy and drive meaningful business impact. #J-18808-Ljbffr