Sr. Product Manager

Senior Product ManagerAt Auction.com, we're transforming real estate. As the nation's leading online platform for buying and selling residential bank-owned and foreclosure properties, we connect buyers, sellers, and investors with innovative technology. With over $70 billion in assets, our success is driven by a culture of innovation, collaboration, and impact. We go beyond the bid—empowering our people to thrive and shape the future of the industry.This is a high-impact role with strong executive visibility, focused on one of the company's most important growth areas. You'll have the opportunity to shape core consumer experiences, influence go-to-market strategy, and collaborate with a talented cross-functional team — all while helping real people find the right real estate solutions.We are seeking an experienced and driven Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences. This role is central to driving engagement, accelerating buyer demand, and improving customer funnel performance across our marketplace.You'll work cross-functionally with engineering, design, and marketing teams to build high-impact products that connect buyers with the right real estate opportunities — and help sellers maximize their outcomes.The ideal candidate has a strong background in B2C product management, user behavior analysis, and growth experimentation. You should be energized by ambiguous challenges, structured in your thinking, and passionate about building great products that scale.Key ResponsibilitiesProduct Strategy & ExecutionOwn and evolve the product roadmap for B2C experience and engagement tools.Identify and prioritize opportunities to improve activation, retention, and conversion across the consumer funnel.Lead end-to-end product lifecycle: from discovery and validation through delivery and iteration.Lead AI-driven initiatives to enhance and personalize key customer experiences.Cross-functional CollaborationPartner closely with engineers, designers, and marketers to build and launch effective solutions.Translate customer needs and market insights into clear product requirements.Align stakeholders across business, design, data, and engineering to drive unified product delivery.Consumer Insights & Funnel OptimizationUse quantitative and qualitative data to understand buyer behavior and uncover growth opportunities.Define and analyze KPIs across the funnel — such as traffic-to-lead, engagement rate, and conversion.Champion experimentation and A/B testing to improve user journeys and engagement strategies.Demand Generation & Go-to-Market AlignmentCollaborate with marketing on customer acquisition, lead nurturing, and multi-channel communication initiatives.Ensure seamless handoff and integration between marketing campaigns and product experiences.Platform & Feature DevelopmentWork closely with technical teams to improve platform capabilities that support flexible, scalable growth solutions.Leverage customer feedback and behavioral data to inform product iterations and roadmap decisions.Qualifications5+ years of experience in product management, ideally in a high-growth B2C or consumer tech environment.Proven success leading customer-facing product initiatives focused on engagement, acquisition, or retention.Strong analytical mindset with experience using data to make product decisions (e.g., SQL, Amplitude, or similar).Excellent communication and collaboration skills — comfortable working across teams and presenting to leadership.Experience with growth loops, funnel design, and behavioral experimentation is highly desirable.Familiarity with Agile processes and modern product development practices.Real estate or marketplace experience is a plus.Preferred SkillsExperience in consumer growth, mobile engagement, or conversion optimization.Understanding of design thinking, user testing, and lifecycle marketing tools.Familiarity with cross-channel customer experience (email, SMS, push, etc.).The good faith base salary range for this role at the time of posting and hire is $170,000.00 to $200,000.00 per year. Actual compensation offered will be determined based on a number of factors, including but not limited to a candidate's qualifications, skills, competencies, experience, and geographic location.In addition to base salary, this position is eligible for an annual performance bonus.Auction.com also offers a comprehensive benefits package for eligible employees, including (but not limited to):Medical, dental, and vision insurance.Auction.com contributes an amount equal to 25% of your eligible contributions in our 401k plan.Paid Time Off (PTO), including 12 paid holidays.The availability and value of benefits may vary and are subject to the terms and conditions of the applicable plan documents.The Company reserves the right to modify compensation and benefits programs at any time, consistent with applicable law.Learn more about our benefits and culture at: is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other characteristic protected by applicable law.