Vice President, Product Strategy

VP, Product Strategy

The VP, Product Strategy leads the definition, prioritization, and lifecycle management of the commercial product portfolio that drives revenue across UDX. This role ensures that admission products, add-ons, packages, and bundled offerings are intentionally designed, clearly differentiated, and optimized to deliver both guest value and commercial performance.

Acting as a portfolio-level product owner, this leader translates brand, audience, and experience strategy into a cohesive commercial product architecture, ensuring disciplined portfolio management, strong lifecycle governance, and alignment across pricing, GTM, and destination execution.

Major Responsibilities:

• Product Portfolio Strategy & Architecture
  • Defines and evolves the commercial product architecture across the portfolio, including admissions, add-ons, and packages.
  • Partners with Brand & Audience Strategy and GTM teams to ensure alignment to guest, brand, and experience strategy.
• Product Lifecycle Management
  • Owns lifecycle management across key product categories, including definition, positioning, launch, optimization, and retirement.
  • Ensures products remain relevant, differentiated, and financially productive.
• Commercial Performance & Optimization
  • Partners with Pricing & Revenue Management to design pricing architecture, demand strategies, and yield optimization.
  • Monitors performance and drives data-informed adjustments to maximize revenue and guest value.
• Portfolio Prioritization & Investment Focus
  • Leads prioritization of product initiatives across the portfolio, ensuring focus on highest-value opportunities.
  • Aligns with Commercial Operations and Program leadership on sequencing and resource allocation.
• Go-to-Market Integration
  • Partners with Destination GTM teams to translate product strategy into clear market launches and in-year performance management.
  • Ensures alignment between product intent, messaging, and activation.
• Leadership & Cross-Functional Alignment
  • Drives alignment across Brand & Audience Strategy, GTM, Experience Development, Pricing, and Commercial Operations to ensure integrated execution of product strategy.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

Education:

• Bachelor's degree required; MBA or advanced degree preferred.

Experience:

• 12+ years of experience in product strategy, commercial strategy, portfolio management, or related fields.
• Experience managing complex product portfolios in a consumer-facing, high-volume environment.
• Proven ability to drive revenue growth through product strategy, pricing, and packaging.
• Experience working cross-functionally across marketing, operations, finance, and digital/product teams.
• Theme parks, hospitality, travel, or entertainment industry experience preferred.

Your talent, skills and experience will be rewarded with a competitive compensation package.

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