Social Media Manager

Job Description

Title: Social Media Manager

Location: Florence, KY (on-site/hybrid)

Employment Type: Full-Time (Salary)

Compensation: $72,000 - $80,000 annually (based on experience)

Job Summary:

We’re seeking a proactive, creative, detail-oriented Social Media Manager to oversee social media and eLead platform support for our three brands: Kona Ice, Travelin’ Tom’s Coffee, and Beverly Ann’s Cookie Truck.

This mid-level role combines content strategy, social media execution, community engagement, performance analysis, and digital platform management. The ideal candidate can manage multiple brands, collaborate with creative and marketing teams, troubleshoot technical issues, and stay current on evolving social media platforms and digital marketing tools.

Primary Responsibilities

Social Media Strategy & Content Management

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• Develop and execute social media strategies aligned with each brand’s identity and business goals.
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• Manage content calendars, plan campaigns, write copy, and coordinate the creation and publishing of engaging content across Facebook, Instagram, TikTok, and other relevant platforms.
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• Maintain consistent brand voices while identifying relevant trends, platform updates, and opportunities to improve content performance.
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Community Engagement & Brand Management

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• Monitor and respond to comments, messages, and audience inquiries, aiming for a response within 24 hours.
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• Maintain a positive brand presence and appropriately escalate sensitive customer concerns or reputational issues.
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eLead & Digital Platform Management

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• Manage assigned eLead Lite accounts and workflows, ensuring accuracy and consistency.
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• Troubleshoot platform issues, account access, publishing errors, and other technical challenges, escalating when needed.
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• Stay informed about platform updates, technical changes, and new features that may affect our brands or franchisees.
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Analytics & Optimization

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• Monitor social media performance, including reach, engagement, audience growth, and referral traffic.
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• Provide regular performance insights and actionable recommendations to improve content and campaign effectiveness.
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Cross-Functional & Franchisee Support

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• Collaborate with the Kreative, Video, and Marketing teams to coordinate content production, deadlines, and campaigns.
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• Assist franchisees with relevant social media and digital platform setup, access, troubleshooting, and education.
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• Support marketing education at Roll Brands University and contribute to other brand and campaign initiatives as needed.
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Process Improvement & Platform Knowledge

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• Proactively identify opportunities to improve social media workflows
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• Maintain accurate account access, platform configurations, and process documentation.
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• Continuously develop knowledge of social media tools, digital marketing technology, and industry best practices.
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What Success Looks Like in This Role

A successful Social Media Manager will do more than keep our social calendars full. They will:

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• Own the day-to-day social media presence for all three brands.
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• Balance creative execution with performance analysis and strategic thinking.
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• Keep accounts and assigned workflows accurate, functional, and organized.
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• Stay ahead of relevant platform changes and help the team understand their implications.
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• Identify and troubleshoot issues instead of waiting for someone else to flag them.
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• Coordinate effectively with the Kreative, Video, and Marketing teams to keep production moving.
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• Provide useful insights that help improve content and campaign performance.
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• Deliver dependable support to franchisees and internal partners.
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Additional Information:

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• Standard working hours are Monday–Friday, 9:00 AM–5:00 PM ET.
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• Periodic travel to our Florence, KY headquarters is required for pre-planned meetings, company events, and other business initiatives.
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Why Join Our Team?

We believe great marketing comes from talented people who are trusted to take ownership, think strategically, and continuously improve. You'll join a collaborative, high-performing team where your work has a direct impact on business growth, franchisee success, and nationally recognized brands. We work hard, support one another, and genuinely enjoy building something great together.