Sales and Marketing Specialist

Benefits:

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Vision insurance

Position Overview

The Sales and Marketing Specialist plays a critical role in fueling the company’s sales pipeline through proactive outreach, strategic prospecting, and marketing execution. This is a high-activity, relationship-driven position focused on identifying potential customers, creating interest in Culligan solutions, and scheduling qualified opportunities for the sales team.

This role blends sales development, customer communication, and marketing support. The ideal candidate is comfortable initiating conversations, highly organized, and motivated by measurable results.

Company Overview

Culligan of Southern Minnesota is a locally owned, family-operated water treatment company that has proudly served communities across Southern Minnesota for more than 75 years. Backed by the trusted Culligan brand — a leader in water treatment for over 90 years — we combine national expertise with hometown service and relationships.

Our success has been built on trust, reliability, and a commitment to doing right by both our customers and our team. We focus on delivering high-quality water solutions while creating a positive, supportive work environment where employees can grow, contribute, and take pride in the impact they make every day.

Key Responsibilities

Lead Generation & Prospecting

Conduct outbound phone calls to prospective residential and commercial customers using warm and targeted calling strategies

Generate new opportunities through email outreach, database marketing, and follow-up campaigns

Reconnect with past customers, service lists, and inactive accounts to uncover new opportunities

Qualify leads by identifying customer needs, timeline, and potential fit for Culligan solutions

Schedule appointments and hand off qualified opportunities to the sales team

Marketing & Outreach Support

Assist in executing local marketing campaigns and promotional initiatives

Support, coordinate and attend key community outreach efforts, events, and direct contact marketing programs

Help organize and manage lead sources generated from advertising, referrals, and service interactions

Collaborate with the Sales Manager to refine messaging, targeting, and campaign performance

Customer Engagement & Follow-Up

Provide professional, friendly communication that reflects the Culligan brand

Maintain consistent follow-up with prospects to nurture relationships and move opportunities forward

Respond to inquiries promptly and ensure a positive customer experience throughout the outreach process

CRM & Reporting

Accurately document all customer interactions and lead activity within CRM systems

Maintain organized outreach schedules and follow-up tracking

Provide regular reporting on activity levels, lead quality, and conversion trends against agreed upon metrics

Qualifications

Strong verbal and written communication skills

Comfortable with outbound calling and proactive customer outreach

Organized, self-motivated, and results driven

Ability to manage multiple campaigns and follow-up tasks simultaneously

Experience in sales, marketing, telemarketing, customer service, or business development preferred

Familiarity with CRM systems (Salesforce or similar platforms) is a plus

Ability to thrive in a fast-paced, team-oriented environment

Experience with social media, video editing, graphics is a plus

Work Environment

Full-time, in-person role based in Mankato, Minnesota

Collaborative environment working directly with sales leadership

Performance-driven position with clear expectations and measurable goals

Positive, team-oriented workplace focused on support and success

What Success Looks Like

Consistent generation of qualified leads and scheduled appointments

Strong follow-up execution and customer engagement

Increased marketing effectiveness and pipeline growth

Positive representation of Culligan within the community

Why Join Culligan of Southern Minnesota

Family-owned company with deep local roots

Industry leading and most trusted brand serving communities for 90 years

Positive and supportive work environment

Flexibility and leadership accessibility you don’t find in large corporations

A team genuinely dedicated to employees and customers alike

Opportunity to directly impact company growth and success

Qualifications

• High school diploma or equivalent required; associate or bachelor’s degree preferred but not required • 1 to 3 years of experience in customer service, sales support, outreach, marketing, or a similar people facing role preferred • Comfortable making outbound calls and initiating conversations with new customers • Strong communication skills with the ability to build rapport quickly and professionally • Basic computer proficiency including email, data entry, and Microsoft Office or Google Workspace • Ability to stay organized while managing multiple follow ups and outreach activities • Self motivated with a strong work ethic and positive attitude • Reliable attendance and ability to work full time in an in person office environment • Valid driver’s license and willingness to attend occasional local events or outreach activities

This location is independently owned and operated. Your application will go directly to the owner, and all hiring decisions will be made by the management of this location. All inquiries about employment at this location should be made directly to the location owner, and not to Culligan Corporate.