Product Manager, RethinkBH

About RethinkFirst 

RethinkFirst builds technology that helps people thrive across behavioral health, education, caregiving, workplace wellbeing, and human services. Through RethinkBH, RethinkCare, and RethinkEd, we support a wide range of users, including clinicians, educators, caregivers, employers, administrators, families, and learners. 

Our products solve meaningful, complex, human-centered problems. We believe great design can bring clarity to complexity, help users feel confident in moments that matter, and support better outcomes across care, education, and wellbeing. 

Job Summary 
The Product Management function at RethinkBH focuses on delivering meaningful, user-centric products that help patients and ABA practices by improving workflows, communication, and treatment outcomes. 

Product Managers drive product vision, strategy, metrics, roadmaps, and prioritized backlogs. The Product Manager is at the center of where users, business, product, design, analytics, and engineering meet. The product manager is expected to heavily leverage AI tools to build user experiences for user review and handoff to engineering. 



 

Key Responsibilities 

Product Strategy & AI Innovation 

• Define and drive product vision, roadmap, and positioning

• Identify and prioritize AI/ML opportunities to solve clinical and operational needs

• Build business cases grounded in ROI, data insights, and AI-driven value creation

• Stay ahead of market trends, especially in AI, digital health, and ABA solutions

• Leverage AI tools (e.g., prototyping, copilots) to rapidly design and validate user experiences

Customer & Insights 

• Deeply understand user personas and workflows across clinical and business contexts

• Use qualitative + quantitative data (incl. AI-driven analytics) to uncover insights

• Continuously gather stakeholder feedback to inform product direction and adoption

Execution & Delivery 

• Own end-to-end product lifecycle from discovery to launch and iteration

• Translate strategy into epics, features, and prioritized backlogs for Agile teams

• Partner with design and engineering to deliver high-quality, scalable solutions

• Use AI-assisted workflows to accelerate development, testing, and iteration

• Align stakeholders, manage dependencies, and drive timely delivery

Performance & Growth 

• Define and track success metrics; use data to optimize product performance

• Monitor adoption, utilization, and outcomes; iterate using experimentation (A/B testing, rapid prototyping)

• Own product P&L and ensure sustainable growth and impact 

Qualifications  

• Track record of successfully owning and improving a product, with growth numbers to support product adoption 

• Ability to travel occasionally as needed 

• Experience in APIs (FHIR and HL-7 if possible) 

• Background in developing Healthcare Practice Management and EMR solutions 

• ABA Experience strongly preferred 

Benefits: 

• Generous health, dental, & vision benefits package
• Flexible paid time off   
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.

 

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY



 

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

California Privacy Notice

Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews.  Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘View email address on us.fitly.work’ email address, and/or be found on the Rethinkfirst.com website.  Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement. 

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