Business Development Manager

Build Something Meaningful. Help shape the Future of Business Development at ABPANC.

Are you an experienced sales or business development professional looking for an opportunity to take ownership of a growing program and help shape its future?

Make your application after reading the following skill and qualification requirements for this position.

The American Board of Perianesthesia Nursing Certification (ABPANC) is seeking a Business Development Manager for a newly created position focused on expanding our relationships with hospitals, health systems, and healthcare organizations across the country.

This is a unique opportunity to help build ABPANC's business development function from the ground up, while leveraging six years of organizational sales history, established programs, and significant untapped market potential.

As ABPANC's dedicated business development professional, you'll have the opportunity to shape the direction of this growing program while remaining directly involved in its day-to-day success. From developing new relationships and guiding organizations through the purchasing process to implementing a CRM system and identifying opportunities for growth, you'll have ownership of both the strategy and the execution.

You'll work closely with a small, collaborative team, with the autonomy to develop processes, strengthen partnerships, and help expand the reach of professional nursing certification.

Core Responsibilities:

Relationship Development & Conversion

• Develop trusted relationships with nursing leaders, perianesthesia leadership, and healthcare administrators to drive group certification and recertification adoption.
• Engage qualified leads and prospects provided through marketing efforts and internal data, advancing conversations through relationship-building and consultative dialogue.
• Serve as the primary point of contact for organizational partners throughout the relationship lifecycle, from initial engagement through agreement execution and ongoing partnership.
• Effectively communicate the value of ABPANC certification as a quality, workforce development, and professional advancement tool.
• Play a lead role in building awareness and adoption of ABPANC's pediatric certification among target organizations, in coordination with Marketing and leadership
• Manage and maintain a structured sales pipeline, including tracking opportunities, stages, and forecasting progress using CRM tools.
• Drive opportunities through the full decision-making process, including identifying stakeholders, addressing objections, and supporting internal business case development.

Conferences, Component Meetings & Industry Engagement

Represent ABPANC at key national conferences, including at a minimum:

• AORN
• ASCA
• ASPAN
• PeriOp Leader Conference

• Attend and participate in selected ASPAN component, chapter, or regional meetings aligned with ABPANC's business development strategy.
• Conduct targeted outreach before and after conferences and component meetings to schedule meetings, strengthen relationships, and advance opportunities.
• Collaborate with Marketing on conference and meeting messaging and materials, while owning relationship follow-up, outcomes, and conversion efforts.

Group Purchases & Organizational Agreements

• Support ongoing engagement with organizational partners to encourage renewal, expansion, and long-term adoption of certification programs
• Guide prospects through the decision-making process, addressing questions, objections, and organizational considerations.
• Oversee the progression of group certification opportunities from initial interest through agreement execution, coordinating with internal stakeholders as needed.
• Support development and execution of pilot programs and multi-site or system-wide engagements.

Strategic Collaboration & Market Intelligence

• Partner with Marketing and external vendors to provide feedback on lead quality, messaging effectiveness, and market response.
• Share insights with leadership on trends, objections, and opportunities observed through direct conversations.
• Maintain accurate records of outreach activity, conversations, and outcomes to support forecasting and performance tracking.

Qualifications

• Experience in healthcare business development, consultative sales, partnerships, or workforce development roles.
• Demonstrated ability to build trust, influence decision-makers, and guide complex purchasing decisions.
• Strong communication, relationship-building, and follow-up skills.
• Comfort discussing pricing, value, and return on investment with organizational stakeholders.
• Familiarity with healthcare systems, perianesthesia nursing leadership, or professional credentialing strongly preferred.

Compensation Structure

• This position includes a base salary or $75,000 - $80,000 with the opportunity for performance-based commission or bonus tied to group certification sales and organizational commitments.

Travel Expectations

• Periodic travel required, primarily for industry conferences, component meetings, and select inperson organizational meetings.
• Anticipated travel includes several national conferences annually, typically three-day trips.
• This role will also attend two in-person ABPANC board meetings annually. xhyhwjd
• Travel is planned in advance and aligned with strategic business development priorities.

Benefits Summary

• Health, Dental and Vision Insurance – Employer-sponsored coverage for employees and eligible dependents
• 401(k) Retirement Plan – Employer contribution of 6% after 90 days of employment
• Paid Time Off (PTO) – Accrual-based PTO beginning at 15 days per year, with increased accrual based on tenure
• Paid Sick Leave – 10 days per year
• Paid Holidays – 11 paid federal holidays and 4 paid floating holidays
• Life & Disability Insurance – Employer-provided life insurance and short- and long-term disability coverage
• Paid Parental Leave – 12 weeks paid leave for birthing parents and 6 weeks paid leave for nonbirthing, adoptive, or foster parents
• Remote Work Environment – Fully remote with periodic, planned travel