Senior Product Manager - Alto Professional

The Senior Product Manager for Alto Professional drives the end-to-end product lifecycle for live sound and sound reinforcement hardware. This includes active loudspeakers, portable PA systems, powered subwoofers, live sound mixers, and wireless audio gear.The ideal candidate bridges live sound engineering, market research, and business strategy to conceive, design, and deliver accessible, high-value audio solutions for gigging musicians, DJs, venues, and sound operators.Key ResponsibilitiesProduct Strategy & Roadmap OwnershipMarket & Competitive Analysis: Monitor trends in live sound, DJ gear, portable PA systems, and commercial sound reinforcement to identify market gaps and competitive threats (e.g., JBL, QSC, Mackie, Behringer).Roadmap Definition: Maintain and execute a multi-year product roadmap that aligns with Alto Professional’s positioning of high-output, feature-rich live sound equipment at accessible price points.Business Case & Opportunity Assessment: Evaluate return on investment (ROI), target retail price points, volume forecasts, and gross margin targets for proposed new products.Technical Specifications & Design DirectionProduct Concepting using relevant tools to create 2D or 3D concept imagery, feature lists, competitive and financial analysis to seek approval for new concepts driven out of the roadmap or executive direction.Product Specifications: create the document defining the product including user features, engineering, firmware, app, and hardware specifications—defining key features such as driver sizes, amplifier class/wattage, DSP features, Bluetooth/wireless capability, and IO configurations.Competitive Landscape: Draft detailed competitive matrices ensuring each new product concept meets competitive standards and seek features and/or cost differentiation. Design Team Collaboration: Work directly with internal and external EE/ID/ME/SW and project management development teams to refine product development during prototyping stages.Prototype Testing: Conduct hands-on testing of early acoustic samples, DSP voicings, gain staging, and physical durability in office and under real-world gigging conditions providing direction and decision making for the development team.Cross-Functional & Vendor ExecutionManufacturing Liaison: Maintain continuous communication with overseas contract manufacturers’ project managers and engineering teams to resolve design through manufacturing challenges in conjunction with Alto Project management.Project Tracking: Use workflow tools (e.g., SharePoint and Jira) to manage project document control and communications.Go-To-Market (GTM) & CommercializationMarketing & Sales Enablement: Collaborate with brand marketing and graphics teams to create product naming, packaging callouts, web copy, sales decks, and promotional videos. Execute Marketing handoff meetings and support regional sales personnel for channel sell-in supportTrade Show & Dealer Support: Present new product lines at major industry events (e.g., NAMM) and conduct technical training for internal sales reps and retail partners.6. Lifecycle & Quality ManagementSustaining Engineering: Evaluate customer reviews, support team reports, and return data to implement running firmware updates or hardware refinements.End-of-Life (EOL) Strategy: Manage product transitions and phase-outs as next-generation models are introducedSkills, Knowledge and ExpertiseMINIMUM JOB QUALIFICATIONS AND REQUIREMENTS5+ years of experience in product management in the MI Professional Audio marketBS or BA degree in Audio Technology, Business, Marketing, or related field; equivalent work experience consideredHands-on experience using professional audio equipment including loudspeakers, subwoofers, mixers, amplifiers, microphones, signal processors, or live sound systemsGeneral understanding of relevant loudspeaker technologies, including transducers, amplification, DSP/limiting concepts, voicing, system tuning, and directivity controlStrong understanding of the professional audio and musical instrument markets and key channel partners, including competitive products, customer needs, and industry trendsFamiliarity with professional loudspeaker, mixer, amplifier, microphone, DSP, and portable PA product categoriesExperience working with sales, marketing, dealers, distributors, artists, contractors, consultants, or end users in the professional audio industryExperience participating in product demonstrations, customer evaluations, trade shows, training events, or other customer-facing activitiesUnderstanding business principles including scheduling, cost, margin, profit, return on investment, and market positioningAdvanced experience with Microsoft office suite, Adobe creative suite, Jira, and AI platform use for product management PREFERRED QUALIFICATIONSWorking knowledge of loudspeaker system design, acoustic measurements, and performance evaluation sufficient to partner with and guide acoustics development activitiesAbility to interpret objective acoustic data and relate measurements to real-world product performance and customer experienceDemonstrated ability to translate customer needs and market opportunities into successful product conceptsExisting knowledge of Alto Professional products and competing PA loudspeaker brands is a plusBenefitsGenerous Holiday TimeMedical, Vision, and Dental Benefits within first 30 daysRetirement Plans with Company MatchEmployee Discount on inMusic productsDepartmentProduct DevelopmentEmployment TypeFull TimeWorkplace typeOnsite