Director of Experiential Marketing & Executive Engagement

Role Description

Payactiv is seeking a Director of Experiential Marketing & Executive Engagement to lead the strategy, execution, and optimization of our experiential marketing and executive engagement programs. This role is responsible for maximizing the value of Payactiv's investments in strategic sponsorships, industry events, executive hospitality, customer experiences, and partner activations.

• Experiential Marketing Strategy: Define and execute the experiential marketing roadmap, aligning sponsorships, industry events, executive hospitality, customer experiences, and partner activations with company growth objectives and marketing priorities.
• Executive Engagement & Hospitality: Build and manage executive engagement programs that create opportunities for meaningful interactions with customers, prospects, partners, and industry leaders before, during, and after strategic events.
• Strategic Sponsorship Activation: Own the activation strategy for key sponsorship investments, ensuring every activation drives awareness, relationship development, customer engagement, and business impact.
• Cross-Functional Leadership: Collaborate closely with Sales, Partnerships, Customer Success, Brand, Content, and Executive Leadership to develop engagement strategies, coordinate participation, and maximize the value of strategic events and experiences.
• Relationship Development & Opportunity Creation: Serve as a visible representative of the Payactiv brand at industry events and executive gatherings, identifying opportunities, facilitating introductions, and supporting relationship-building efforts across target accounts and strategic partners.
• Program Analytics & Optimization: Develop frameworks to measure engagement, influence, executive participation, relationship development, and business outcomes, using data and insights to continuously improve program performance.
• Operational Excellence: Oversee event planning, vendor management, agency relationships, hospitality programs, and activation logistics to ensure high-quality experiences and flawless execution.

Qualifications

• 8+ years of experience in experiential marketing, event marketing, sponsorship activation, executive engagement, partnerships, business development, or related disciplines, with demonstrated ownership of high-profile programs and stakeholder relationships.
• Proven ability to build trust and credibility with executives, customers, partners, and senior stakeholders while creating environments that foster meaningful business relationships.
• Experience developing and executing programs that connect brand-building activities to measurable business outcomes, including customer engagement, pipeline influence, partner development, and market visibility.
• Exceptional verbal, written, and interpersonal communication skills with the ability to represent Payactiv confidently in executive-level environments and industry settings.
• Demonstrated success leading initiatives across multiple stakeholders, teams, agencies, vendors, and external partners.
• Strong understanding of how experiential marketing, executive engagement, and relationship development contribute to revenue growth, customer retention, and ecosystem expansion.
• Experience in fintech, HR technology, payroll, workforce technology, SaaS, or related industries is highly preferred.
• A highly entrepreneurial, relationship-oriented leader who thrives in fast-paced, high-growth environments and is energized by creating opportunities through human connection.

Requirements

• Willingness to travel up to 40–50% for customer meetings, executive engagements, conferences, industry events, partner activations, and sponsorships.
• Flexibility to work occasional evenings and weekends as required to support key events and relationship-building opportunities.

Benefits

• Company sponsored Health, Dental, and Vision insurance
• 401K, traditional, and Roth with a company match
• Tuition Assistance or Tuition Reimbursement
• Unlimited Paid Time off
• Monthly Gym Reimbursement
• Paid time off to volunteer
• Paid Family Leave
• Complimentary office lunches
• Opportunity to grow
• Opportunity to work with a great team committed to making a difference.

Salary Range

$170K to $195K plus Bonus