Engineering Manager, Marketing Technology

Job DescriptionThis role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].The RoleThe Engineering Manager, Marketing Technology Platforms leads a team of platform engineers focused on modernizing and scaling key marketing technology capabilities. This role leads team development, cloud migration of core platforms, expansion of marketing activation platforms, and delivery of data pipelines and integrations across the ecosystem.The ideal candidate brings strong people leadership and hands-on MarTech expertise, including Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks. The role requires someone who can coach engineers, guide architecture and delivery decisions, and stay close enough to the work to help unblock complex technical and platform challenges.What You’ll DoLead, coach, and develop a team of platform engineersDrive migration of core marketing technology platforms to the cloudLead expansion of platforms that support marketing activation and customer engagementOversee delivery of data ingress, data egress, and platform integration pipelinesProvide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and DatabricksPartner with engineering, product, data, marketing, and business stakeholders to align platform work to prioritiesGuide architecture, technical direction, and execution across complex platform initiativesStrengthen reliability, scalability, and operational excellence across the platform spaceHelp shape the longer-term MarTech platform strategy and technical roadmapInfluence build versus buy, integration, and platform evolution decisions using strong domain expertiseCreate clear growth opportunities for engineers through coaching, feedback, stretch work, and role developmentYour Skills & Abilities (Required Qualifications) Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience10+ years of relevant experience3+ years of experience leading/developing engineering teams in a platform, data, or marketing technology environmentDemonstrated success leading/managing engineers and delivering complex technical initiativesExperience with data pipelines, integrations, and platform interoperabilityStrong cross-functional collaboration and communication skillsWhat Can Give You a Competitive Advantage (Preferred Qualifications)Strong MarTech domain expertiseHands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and DatabricksExperience leading cloud migration efforts for enterprise platformsExperience in customer, marketing, sales, or activation-focused technology ecosystemsExperience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperabilityExperience supporting platform transformation or modernization effortsAbility to balance strategic leadership with hands-on technical engagementExperience influencing cross-functional decisions and platform directionThis job may be eligible for relocation benefits.Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.Compensation: The expected base compensation for this role is: $160,200 - $211,950. Actual base compensation within the identified range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)#LI-CC1 About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at View phone number on click.appcast.io. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.SummaryLocation: Austin, Texas, United States of AmericaType: Full time