Senior Brand Manager

DESCRIPTION

Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. We offer end-to-end managed services to build and grow successful businesses on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support.

Acosta Group Connected Commerce is seeking a motivated, driven individual who would manage a portfolio of dynamic brands and products. The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize.

RESPONSIBILITIES

Responsibilities:

• Provide leadership and mentorship to team

• Manage higher volume accounts with higher visibility/C suite

• Attend top-to-top meetings

• Manages VM or SAM relationship

• Annual Accrual negotiation

• Manage Brand Manager(s)

• Drive and own company initiatives

• Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.

• Develops relationships with larger and more complex clients to increase revenue.

• Drives retention and growth among customers by understanding their business needs and helping them succeed.

• Maintains a cadence of communicating with customers to ensure client satisfaction.

• Advises internal teams on product and service improvements/suggestions based on client feedback.

• Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.

• Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers.

• Deploys SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content.

• Tracks and measures program effectiveness to drive improvement or develop new offerings.

• Manages and directs an e-commerce sales force to achieve sales and profit goals.

• Designs and recommends online sales programs and sets short and long-term online sales strategies.

• Analyzes opportunities for innovation and expansion of customer engagement and revenue.

• Assists with the development of business cases and marketing plans.

• Coordinates with stakeholders across the organization to optimize digital channels.

• Develops strategy and manages the execution of online/site merchandising to achieve online marketing and sales goals.

• Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends.

• Participates in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings.

• Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.

QUALIFICATIONS

Minimum Education and Work Experience:

• Bachelor’s Degree in Business, Economics, Finance, or related field

• 7 years of experience in e-commerce sales/broker agency, marketing, or merchant role.

• 6 years of Amazon Platform Experience.

• 3 years experience with overall leadership and management of brand/marketing growth.

• Proven leadership experience in conflict resolution/driving alignment to strategic brand vision.

• Experience in managing creative process and fostering productive relationships with agencies and create teams.

• Experience owning and tracking P&L and budget items with emphasis on ROI.

• Strategic and Enterprise level client experience and oversight.

Knowledge, Skills, and Abilities:

• Expertise in Amazon e-commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management.

• Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts.

• Understanding of e-commerce channels and online marketplaces.

• Deep understanding in e-commerce tools and analytics platforms.

• Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts)

• Strategic and Enterprise level client experience and oversight.

ABOUT US

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Corporate

Salary Range: $123480.00 - $154320.00

Company: Acosta Employee Holdco LLC

Req ID: 35903