Social Media Manager

Role: Social Media Manager
Location: New York, United States
About the role:
Youll be the digital voice behind our ice cream brands social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, youll craft platform-specific strategies that grow followers, engagement, and conversion. Were looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches.
What you will be doing:
Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X
Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
Design social assets using Canva, CapCut (design work is light)
Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
Track KPIs and deliver regular reports on channel performance with actionable recommendations
Collaborate with content creators to develop winning social content for Instagram and TikTok
Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities
Identify opportunities for the brand to surprise and delight its audience
Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
Interpret partnership briefs and legal documents as it relates to channel assets and usage
Spot and execute reactive content to insert brands into cultural conversations
Track record of increasing brand affinity through social led opportunities and trends
Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift
Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise
Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners
Help craft Tone of Voice guidance and FAQ copy for brands social channels
Support development of social channel strategy workstreams
Present content ideas and brand social strategies to clients with confidence and clarity
Counsel brand team on the best way to utilize partners across social and how to measure success
Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies
Champion the integration of AI technologies in social media planning, listening, ideation, execution, and reporting
Explore and implement new ways to leverage AI for content creation, planning, and execution
Stay ahead of platform changes and emerging features to maximize brand opportunities
Work closely with social media leads, strategists, influencer specialists, and content creators to ensure execution is driven by strategy
Monitor industry trends and best practices in both influencer marketing and AI-powered social media
Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences
Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead creatives to deliver work that aligns with the client goals and expectations
What you need to be great in this role:
Youve got 3-4 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram
Youre deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement
Youre fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style
Youre AI-curious (if not AI-fluent) — and youve started integrating tools into how you think, brief, and ideate
Youre a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning
Experience in client relations and the ability to adapt to different personalities and work styles
Proven track record of contributing to organic social channel growth at scale, experience managing a social community
Experience working with high profile legacy brands with a focus on engagement more than awareness
Deep understanding of the influencer landscape and social media platforms in the US market
Natural ability to identify what makes good social content with knowledge of content creation processes
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
Ability to perform light design work and caption copywriting across current social media platforms
Excellent stakeholder management and communication skills
Experience with social analytics tools and performance measurement
A passion for food and beverages, particularly ice cream
Understanding of US cultural trends and how they influence social media engagement
Experience with ice cream brands preferred
At the time of this posting, the base salary for this position may range from $85,000.00 to $95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVERs total compensation package.
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of whats possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.