Senior Manager, Generative Engine Optimization (GEO) and Search Strategy New Lambertville - New[...]

Senior Manager, Generative Engine Optimization (GEO) and Search Strategy At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. The Opportunity Real Chemistry is seeking a strategic, forward‑thinking leader to advance our Generative Engine Optimization (GEO) capability as patients and healthcare professionals continue to seek and consume information in new ways. In this hybrid role based in any US office (Boston, Chicago, Carmel, Lambertville) or remote within the US, you will sit at the intersection of analytics, search strategy, content architecture, AI/LLM trends, and digital ecosystems. You will help clients understand and capitalize on how AI‑driven discovery (ChatGPT, Gemini, Claude, Bing AI, Perplexity, Google AI) is reshaping search, content visibility, and information‑seeking behavior in healthcare. What You’ll Do Support the development and execution of GEO and SEO strategies across client engagements. Translate evolving AI/search trends into clear, actionable recommendations for clients and internal teams. Contribute to the build‑out and refinement of GEO frameworks, playbooks, and best practices. Partner with cross‑functional teams (content, analytics, technical, paid media) to ensure integrated execution. Analyze search behavior and visibility across traditional search engines and AI‑driven platforms. Identify opportunities to improve brand presence, accuracy, and authority in both search results and AI‑generated answers. Support the development of insight‑driven deliverables, including audits, playbooks, and performance reporting. Guide content and on‑site optimization efforts aligned to both SEO and GEO best practices. Ensure content is structured, accessible, and aligned to intent for both search engines and LLMs. Partner with content and creative teams to evolve content strategies toward answer‑first, modular, and AI‑ready formats. Contribute to client presentations, workshops, and strategic discussions. Help translate complex search and AI concepts into clear, client‑friendly narratives. Support senior team members in managing client relationships and identifying growth opportunities. Own and manage key workstreams across audits, playbooks, and ongoing optimization initiatives. Ensure high‑quality, on‑time delivery of all client‑facing outputs. Coordinate across internal teams to drive alignment and execution against project timelines. What You Bring 5+ years of experience in SEO and search strategy. 1-2 years of experience in AI search. Strong foundation in SEO, search strategy, and digital analytics. Working knowledge of AI‑driven search and emerging LLM‑based discovery platforms. Experience translating insights into actionable strategy and execution plans. Ability to manage multiple projects and priorities in a fast‑paced environment. Strong communication skills with the ability to simplify complex topics for clients and internal stakeholders. Experience working cross‑functionally across content, technical, and analytics teams. Preferred Experience Experience in healthcare, pharma, or regulated industries. Experience with technical SEO, content optimization, or site architecture. Familiarity with analytics and SEO tools (Google Search Console, GA4, Screaming Frog, SEMrush, etc.). Exposure to AI search tools and platforms (ChatGPT, Perplexity, Gemini, etc.). Experience with AI measurement tools strongly preferred (Profound, Scrunch, Adobe, etc.). Why This Role This is an opportunity to play a key role in shaping how brands show up in both traditional and AI‑powered search environments. You’ll be part of a growing capability at the forefront of search transformation, working alongside a highly collaborative team to define what GEO looks like in healthcare and beyond. Pay Range $90,000 - $110,000 Benefits Comprehensive benefit program tailored to your region, including flexible medical, dental, and vision options. Generous holiday and paid time off, plus company‑wide views on mental wellness coaching and LinkedIn Learning access. Free snacks onsite, remote work flexibility, and a hybrid work model that balances collaboration and autonomy. Equal Opportunity Employer Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know. #J-18808-Ljbffr Real Chemistry, Inc.