Area Director of Sales

Area Director of SalesThe Peachtree Group Hospitality Management (PGHM) Strategic Growth Team is a redesigned sales platform built to grow group, negotiated, and catering revenue across our portfolio. It brings sales leadership closer to our hotels: Area sales teams are paired with experienced leaders who sell alongside them, set growth strategy by segment, and are accountable for results at every hotel they support. Every role on the team shares one focus: growing top-line revenue for our hotels and owners.The Area Director of Sales (Area DOS) is a hotel-level sales leader on the PGHM Strategic Growth Team, responsible for driving top-line revenue for the Hilton Garden Inn Pensacola and Home2 Suites Destin. Working on property at both hotels, the Area DOS sells day to day and leads the onsite sales team. This is a selling role first, with leadership responsibilities layered on top.The Area DOS reports to the Area Regional, Strategic Growth, who sets growth strategy, coaches, and sells alongside the Area team. The Area DOS also has a dotted-line relationship with the General Manager of each hotel in the Area; GMs stay involved in their hotel's sales performance and help hold the Area team accountable.The Area DOS owns sales segment performance — Corporate Negotiated, Group, Banquet & Catering, and Extended Stay where applicable — for every hotel in the Area, along with each hotel's Commercial Strategy Plan, monthly revenue commentary, and sales forecasts. This is a hybrid role based primarily out of the Hilton Garden Inn Pensacola, supporting the Hilton Garden Inn Pensacola and Home2 Suites Destin.Essential FunctionsProactive Sales & Business DevelopmentDevelop and execute proactive sales strategies to win new accounts and grow existing key accounts at both hotels, placing business in the hotel that best fits the clientConduct outside sales calls, site tours, account presentations, and client entertainment to secure new and repeat businessProspect new accounts using brand tools, third-party databases (ZoomInfo, Cvent, etc.), and local market connectionsRespond promptly and accurately to inbound leads at both hotelsPartner with the Area Regional on high-value pursuits, contract negotiations, and key account strategyCommercial Strategy & PerformancePrepare and maintain the Commercial Strategy Plan for each hotel — segment performance, opportunities, risks, and 30/60/90-day actions — as the shared gap-closure document with the GM and Area RegionalDevelop, submit, and present accurate monthly revenue commentaries for all sales segments at each hotelForecast revenues and expenses for all sales segments monthly and annually, in partnership with the Regional Revenue teamSupport annual budgeting, quarterly business reviews, and strategic planning with the Area Regional and each GMEnsure both hotels participate in brand programs, RFP seasons, and promotional initiativesTeam LeadershipProvide day-to-day leadership and direction to the sales team members supporting both hotels, whether shared across hotels or dedicated to one hotelSet clear expectations, activity standards, and revenue goals for team members; hold the team accountable through regular check-ins and performance reviewsPartner with the Area Regional on hiring, onboarding, coaching, and performance management for the Area teamHotel & Cross-Functional PartnershipPartner closely with each General Manager to align sales strategy with operational priorities and ownership expectations; keep GMs informed on pace, production, and key bookingsCollaborate with the Regional Revenue team on business mix, pricing strategy, and displacement decisionsCoordinate with each hotel's operations and catering/banquet teams to ensure a smooth handoff from contract to eventWork with the Enterprise Strategic Growth team, National Sales, and Task Force teams on shared accounts and opportunitiesMarket Intelligence & Sales OperationsMonitor each hotel's performance versus its competitive set using STR, Demand360, and ProfitSword; adjust strategy to capture fair shareAnalyze pace, demand patterns, and production reports to identify revenue opportunities at both hotelsMaintain a strong understanding of feeder markets, local demand drivers, and economic conditions for each hotelMaintain accurate lead entry, activity tracking, and reporting in Delphi, Salesforce, and brand sales toolsPerformance MeasuresCorporate Negotiated, Group, and Banquet & Catering revenue versus budget and prior year, for each hotelPace and pipeline health, including definite and tentative productionPersonal production and sales activity standardsArea team performance and developmentAccuracy and timeliness of Commercial Strategy Plans, revenue commentaries, and forecastsCore CompetenciesProactive, multi-segment selling and closingProspecting and key account developmentCommercial strategy, forecasting, and pace analysisLeading and holding sales team members accountableStrong partnership with GMs, operations, and revenue teamsNegotiation and relationship managementOrganization and time management across multiple hotelsSelf-motivation and independent workTravel RequirementsHybrid role based primarily out of the Hilton Garden Inn Pensacola, with limited remote flexibility (based on business needs); the majority of time is expected on propertyRegular on-property presence at both the Hilton Garden Inn Pensacola and Home2 Suites Destin to lead and support the onsite sales teams, along with travel to client appointments and in-market sales activity throughout the Pensacola and Destin marketsTravel between hotels is regular and reimbursed per company mileage policy; deployment schedule and on-property expectations are defined in PGHM's Area DOS SOPPensacola-area residence preferred; valid driver's license and reliable transportation requiredRequired Education & ExperienceBachelor's degree in Hospitality, Business, or a related field preferred, or equivalent experience2+ years of direct hotel sales experience with a proven track record in multi-segment selling (Corporate Negotiated, Group, Banquet & Catering)Prior multi-property or area sales experience strongly preferredExperience leading or mentoring sales team members preferredExperience with at least one major brand family (Marriott, Hilton, Hyatt, or IHG) and its sales toolsProficiency in Delphi, Salesforce, Cvent, brand RFP tools, and Microsoft Office SuiteStrong analytical skills: comfortable reading STR, Demand360, and Market Intelligence reports and turning data into actionAbility to conduct site tours, outside sales calls, and attend client events, including some evenings and weekendsThe statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job. This position is classified as exempt and is not subject to overtime in accordance with Federal and State Regulations. This job description is subject to change at any time.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.