Lifecycle Marketing Intern

Overview

The Premier Lacrosse League (PLL) is looking for a motivated intern to help us trailblaze a fan-focused future of pro sports. As our Lifecycle Marketing Intern, youll draft and send emails, push notifications, and SMS messages to support campaigns across all PLL business units (ticketing, merchandise, app, and youth events) and bring fans closer to the game.
Youll have your own areas of ownership, participate in all team meetings, and be a contributing voice in the decisions that shape how the PLL communicates with its fans. From segmentation and personalization to copywriting and messaging strategy, youll touch every dimension of lifecycle marketing at the PLL.
Roles and Responsibilities

Build campaigns across email, push, SMS, and in-app messaging (IAM) channels in Braze
Assist in the execution of Canvas flows for key fan moments, including onboarding, ticket purchase confirmations, re-engagement, and event promotion
Set up audience segments using custom attributes, events, and behavioral data
Create personalized messaging templates using Liquid Code and HTML
Monitor campaign performance and pull reporting on open rates, click rates, conversion, and revenue attribution
Support A/B test setup and help analyze results to surface actionable insights
Support the development and delivery of live game-day messaging
Qualifications

Self-starter with a passion for creative problem-solving
Genuine curiosity about how CRM, lifecycle marketing, and marketing automation work
Strong attention to detail, you catch errors others miss
Comfortable learning new skills quickly and using a variety of digital tools/platforms. Familiarity with Braze, Klaviyo, or any email/CRM platform is a plus
Experience creating marketing assets, designing graphics, or copywriting is a plus
Candidate must be willing to take on responsibilities that stray outside of the job description
Requirements

The candidate must be willing to work 4-5 days a week and must be available during weekends.
Compensation

15.50 an hour
About the Company / Values

Company Values:
Stay Grounded
Think Critically
Be Helpful
Encourage Creativity
Persevere Through the Noise
Operate Like an Owner
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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