Marketing Assistant - University of South Carolina

Position Description

The Marketing Assistant will develop and communicate messaging (digital and print) to support eveprogramming, execution and additional needs to drive base business growth in the Collegiate Hospitality account. They will drive social media, marketing and communication strategies, by becoming a presence on the campus, developing dining program awareness and loyalty through 
multiple mediums and student engage. The successful candidate will be an extremely talented, passionate, and detailed Marketer who will 
aid in the planning, development, generation, and implementation of print and digital copy. Critical tthe role is the ability to dive into details in order to transform industry subject matter into relevant messages that resonate with, engage, and educate a variety of audiences. This role reports to the Marketing Manager to support driving voluntary meal plan sales and base business growth

Key Responsibilities

Serve as the Community Manager to develop and implement the social media content for all ca
locations, health and wellness and sustainability. Coordinate with the campus marketing team toeffectiveness by encouraging adoption of relevant social media and PR techniques. Target audstudents, faculty, staff and the local community. Focus on increasing followers and driving engage• Manage social media and public relations campaigns and day - to- day activities. Duties include online advo
and promotion, writing editorial content for various communication platforms, community - oureach efforts, 
promotions, building local publication relationships, etc. Be an advocate for the campus dining pr• Work with Marketing Manager to update the dining website including menu correctness, video
written content. Ensure everything is accurate and on point with our program through regular audits
• Work with subject matter experts on a variety of topics and translate that information into captivconcrete storytelling, enhancing brand awareness and engagement.
• Assist managers with the planning of special events. Responsible for set up and break down. Ensumarketing collateral is posted with ample time prior to event start. 
• Responsible for the complete creation, accuracy and delivery of print and digital collateral. Tnot limited to: meal plan brochures, orientation collateral, meal plan 101 documents, cashier event signage, retail promotions, meal plan promotions, hours of operation needs, health ansustainability information, monthly event calendars, location and concession signage, emergand client facing communication pieces
• This position may manage peer - to- peer or student interns. If applicable it will manage team membecomplete training of new and returning team members, lead daily execution of tabling event and additional opportunities for students to assist with. 
• Ensure implementation and accuracy of suggested 

Qualifications

TECHNICAL KNOWLEDGE AND KEY ATTRIBUTES

This role will establish strong relationships across departments and an understanding of client 
needs, the consumer experience, marketing strategy and operational capabilities. Successful 
Marketing Assistants should have strong organizational and collaborative skills with a high attention 
to detail and the ability to juggle multiple projects while meeting demanding deadlines, producing 
high quality work and projecting a position.

Bachelor's Degree in journalism, advertising, communications or marketing 
• Public relations, Marketing, Sales, Community Management experience, a plus Exceptional 
knowledge and skills of all social media 
• Team player, with the confidence to take the lead and guide other departments when necessary 
• Must be able to effectively communicate and understand

Education