SENIOR TELECOM CONTENT STRATEGIST AND WRITER

SENIOR TELECOM CONTENT STRATEGIST AND WRITER

Job Description

Seeking a Senior Content Strategist and Writer for marketing Fixed and Wireless Network solutions. This position will require a solid understanding of telecom carrier and enterprise networks, buying behavior, industry challenges, and market trends, both at a business and technology level. The ideal candidate will be a storyteller who understand market needs, work with clients’ sales, product marketing, engineering & technology teams, and channel partners to translate technical features of telecom and networking solutions into inspiring product positioning, messaging, and value proposition.

The role will encompass creating thought leadership and sales enablement collateral such as white papers, solution briefs, blogs, podcast/ video scripts, infographic outlines, and case studies in technology areas, primarily 5G, Private LTE, Wi-Fi, SD-WAN, AI, and IoT.

What You Will Spend Most of Your Time Doing:

·You will be interfacing with clients and creating content strategy and messaging framework

·You will be doing market research, competitive analysis, and interacting with the sales, product, and marketing leadership teams of the client to create technology marketing and sales enablement content

·You will be writing vertical-specific solution briefs, case studies, white papers, datasheets, sales presentations, battle cards, sales playbooks, value messaging guides, technical blogs, website copy, email copy, etc. (for use by marketing and sales teams and channel partners)

·You will be managing the content development project, ensuring quality, and managing the client relationship

·You will be regularly watching market trends for telecom and networking solutions, primarily 5G, CBRS, Private LTE, Wi-Fi, SD-WAN, AI, and IoT

As a Senior Content Strategist, You Will:

·Craft technical customer stories that explain the business problem, the solution architecture that solved it (including explanations of architectural diagrams), and its benefits.

·Lead technical interviews with engineering, product management, sales, and channel partner teams to gather and research inputs and craft compelling messaging that translates technical features of telecom and networking solutions into messaging and value proposition

·Lead the development of a wide range of product/solution marketing material from writing technical blog posts, solution briefs, white papers, sales playbooks, battle cards, thought leadership pieces, case studies, webinar scripts, and video scripts, and other forms of content as may be required.

·Work closely with our marketing communications and business development team to craft and review marketing content and support the development of dedicated marketing campaigns to help increase our social, digital, partner presence and visibility

Requirements, Skills and Education

·4-5 years of product marketing experience with telecom and networking product companies and/ or service providers

·Strong understanding of wireless technologies and markets, primarily 5G, CBRS, Private LTE, Wi-Fi, and IoT, and their commercial applications for carrier and enterprise markets across different verticals

·Ability to understand technical terms and architecture diagrams and explain them in easy-to-understand terms to influence decision-makers

·Ability to bridge the gap between technology and business use case through compelling messaging, value proposition, and content

·Ability to work independently through the entire writing process (research, write, re-write and work with clients to get content reviewed and approved)

·Excellent written and verbal communication skills

·A results-oriented individual who takes initiatives, is a quick thinker, and a problem solver

·Ability to work across different teams including engineering, sales, marketing communications, and channel partners to interview, gather information, and provide compelling stories

Next Step

Send us your resume so we can add you to our talent pool.