Digital Marketing and eCommerce Manager

Location: Dallas, TX Welcome to MEGHANI , an independent timepiece company that believes in the power of time. MEGHANI is dedicated to surveying the relativity of individual and collective relationships within time and memory. Our commitment to exceptional design and storytelling is guided by this fundamental principle. The purpose of what we create is rooted in a deep history of timekeeping; Now run by the third generation of family members, sibling duo Amir and Shabeena Meghani — MEGHANI is made up of a tight knit team of individuals who run our two in‑house timepiece brands: BREDA & JBW . Welcome to our world. The Digital Marketing & eCommerce Manager role at MEGHANI is a full‑time, salaried position reporting directly to the Senior Director of Marketing. In this role, you will lead our DTC growth efforts across performance marketing, lifecycle/email, site optimization, and retention. This role will own the digital marketing strategy and work cross‑functionally to drive customer acquisition and eCommerce revenue. You’ll collaborate closely with our media and affiliate agencies while providing leadership on digital best practices, funnel performance, and promotional planning. What You’ll Do: Lead the DTC performance marketing strategy across paid social, search, affiliate, and retargeting channels in collaboration with agency partners. Manage lifecycle, email, and SMS marketing strategy and audience segmentation using Klaviyo. Lead the eComm promotional calendar and align cross‑functionally with brand, social, and creative. Identify opportunities for Conversion Rate Optimization (CRO), A/B testing, and site enhancements. Analyze site traffic, campaign performance, and customer behavior using Shopify, GA4, Klaviyo, etc. Translate data into actionable insights to inform creative, messaging, and budgeting. Partner with our Shopify executional lead to ensure flawless site updates tied to campaign goals. Monitor competitive landscape and identify growth trends, tools, and strategies. What You’ll Bring: 5+ years of digital marketing or eCommerce experience, preferably in a DTC brand. Experience managing paid performance channels, ideally with agency collaboration. Strong understanding of Shopify, Klaviyo, GA4, and eComm KPIs. Analytical mindset with experience building or managing reporting dashboards. Self‑starter who thrives in fast‑paced, collaborative environments. Excellent communication skills and cross‑functional alignment ability. Nice to Haves: Experience with CRO initiatives and UX optimization. Understanding of UTM strategy and attribution. Prior experience managing agency relationships. What You’ll Get: Competitive salary and performance incentives. Medical, dental, and vision benefits. Discretionary Time Off (DTO). Employee discounts for both JBW and BREDA brands. #J-18808-Ljbffr