Junior Publicist
Overton & Associates
At OVERTON , we believe the future belongs to those who shape it. Our Manhattan-based strategic communications & mythbuilding agency works across earned media, brand development, and creative storytelling to achieve transformational outcomes for prestige clients in beverage, luxury, CPG, and culture. We're seeking an ambitious, unstoppable, and relentlessly creative JUNIOR PUBLICIST to join our New York City team. The ideal candidate has a passion for public relations, strong communication skills, and a deep interest in food, beverage, and lifestyle brands. This contract position offers flexibility and the opportunity to work closely with a visionary founder and exciting leadership team, while rising quickly as a key team member within an entrepreneurial, explosively growing agency that represents ambitious brands and big ideas. New York City Metro Area (Required) Remote-flexible, with hybrid availability for in-office collaboration, NYC events, and domestic and international client travel as needed. Agency open to multiple working models — independent contractor with ongoing commitment, or independent contractor on FTE path Media Relations Support media relations efforts including conducting research, developing media lists, drafting pitches, and identifying editorial opportunities Conduct daily media monitoring, track relevant news, and generate insights on cultural trends, industry movements, and more Build relationships with journalists, influencers, and tastemakers across key lifestyle media Assist in securing editorial coverage, product placements, and interviews Support the development of press materials, briefing documents, etc. Drive the execution of account operations, sampling, etc. Support the coordination of media engagements and special events Contribute fresh ideas and creative thinking to client campaigns and agency brainstorms Account Management Support account team with day-to-day workflow, project coordination, and campaign execution Maintain account materials including: media lists, coverage trackers, campaign reports, and project timelines Assist with media outreach, sample requests, product shipments, and event logistics Help keep projects organized, deliverables on schedule, and account teams informed of progress Participate actively in team meetings, brainstorms, and planning sessions, bringing curiosity, enthusiasm, and a willingness to contribute. Take initiative, anticipate team needs, and approach assignments with a proactive, solutions-oriented mindset Qualifications Minimum 1+ year of relevant public relations and/or brand marketing experience Experience supporting media relations and securing earned media coverage Strong writing, research, communication, and organizational skills Passion for alcoholic beverages, food, hospitality, travel, and consumer lifestyle brands Strong awareness of media, pop culture, social media, and emerging lifestyle trends A lively, engaging personality with natural curiosity, creative instincts, and enthusiasm for collaboration Professional ambition, the desire to learn and rise extremely quickly, and an unstoppable drive Based in the New York metro area, with flexibility to attend in-person meetings and client events as needed Valid passport and willingness to travel domestically and internationally #J-18808-Ljbffr
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