Social Media Strategy Specialist

Position Description & Details


Are you fluent in memes, strategy, and storytelling? Love crafting content that actually connects? Can you spot a trending audio clip faster than a squirrel finds an acorn? If so, keep reading-Bismarck State College has a role you'll want to post about.

What You'll Do

As our Social Media Strategy Specialist , you'll take the reins on BSC's organic social media presence. From day one, you'll help us craft compelling narratives, grow engagement, and create scroll-stopping content that resonates with students, alumni, parents, and employees.

You'll Get To:

• Develop and execute a smart, engaging organic social media strategy that speaks to multiple audiences and supports our broader marketing goals.
• Create, curate, and publish high-quality content across platforms-think photos, graphics, videos, stories, reels, and witty captions.
• Collaborate closely with a creative dream team including our Marketing and Creative Design Manager and Digital Content Coordinator.
• Monitor, engage, and respond with our followers-because social media is a two-way street.
• Track and analyze what's working (and what's not) so we can keep getting better.

You'll Thrive Here If You:

• Live and breathe social media.
• Can turn college news and events into content people want to engage with.
• Have a knack for storytelling, visual aesthetics, and aligning with brand voice.
• Are both creative and strategic-you can dream big and back it up with a plan.
• Are comfortable juggling multiple platforms, tools, and priorities (sometimes all in one day).
• Bring fresh ideas, a sense of humor, and a drive to innovate.

MINIMUM REQUIREMENTS

• Associate degree in communications, English, Marketing, or related field and two years of experience in marketing, public relations, or a similar position.
• Demonstrated ability to create unique, organic, and creative social media content for multiple social media platforms.
• Demonstrated ability to set, monitor, and report social media analytics and communicate them to the Public Affairs team.
• Ability to be sensitive and thoughtful in posting and responding on social media.
• Strong writing and communications skills, consistently following AP Style, the College style guide, and BSC brand guidelines.
• Experience working effectively in a fast-paced environment with quickly changing priorities and an ability to multitask and produce content on a timely basis, adhering to deadlines.
• Excellent interpersonal, verbal, and written communication skills, including the ability to effectively communicate with a wide range of constituents, including students, parents, faculty, staff, and leadership teams.
• Ability and willingness to take on projects in unfamiliar areas and can acclimate quickly, both collaboratively with the creative team and independently.
• Attentiveness to detail and well-organized.

PREFERRED QUALIFICATIONS

• Bachelor's degree in communications, public relations, social media, marketing, film, or related field
• Two years of professional experience working in social media with expertise in current major platforms (Instagram, TikTok, Facebook, Twitter, Snapchat, LinkedIn).
• More than 2 years of experience in marketing, public relations, communications, news media, or a similar position.
• Design experience using Adobe Creative Suite.
• Experience in video production and photography.
• Experience working in higher education.

BENEFITS

$43,590-$54,488/year based on education and directly related experience; Non-Exempt

100% employer-paid family health insurance, life insurance, retirement, employee tuition waiver, spouse/dependent tuition discount. For more information regarding employee benefits, visit:

To view a total rewards calculator, visit:

Thinking about relocating to the Bismarck area? To find more information and resources, visit:

APPLICATION MATERIALS REQUIRED

To be considered by the search committee thoroughly complete the application and upload the following:

• Cover Letter
• Resume
• Copies of transcripts
• References
• 2-3 social media samples (preferably of published posts or campaigns) along with a description for each that includes: (1) which platform(s) the post was intended for, (2) who the intended audience was, and (3) what role(s) the applicant played in producing the final product.

BISMARCK STATE COLLEGE INFORMATION

OVERVIEW: Bismarck State College is dedicated to student success. This on-campus position is student-centered to provide high-quality campus services and hands-on learning experiences.

MISSION: As North Dakota's Polytechnic Institution, Bismarck State College focuses on student success through the delivery of affordable, flexible, high-quality, experiential learning enhanced by public-private partnerships.


VISION: Bismarck State College will be a leader in polytechnic education improving lives and building sustainable communities.

REPORTING RELATIONSHIP: Is directly accountable and responsible to the Marketing & Creative Design Manager.

ADDITIONAL INFORMATION

Applicants must be legally authorized to work in the United States. Bismarck State College does not provide sponsorships. BSC is an E-Verify Employer.

For more information or accommodation requests, contact the Human Resources Department at View phone number on click.appcast.io or View email address on click.appcast.io

This position requires a criminal history record check.

Equal Opportunity Employer

TTY Number: ND Relay Service: View phone number on click.appcast.io (text); View phone number on click.appcast.io (voice). For full North Dakota Relay Services, go to:

Veterans claiming preference must submit all proof of eligibility including a copy of NGB 22 from the National Guard or Reserve (with a unit located in ND) or certification from the applicant's unit command that the individual is expected to be discharged or released from active duty in the uniformed services under other than dishonorable conditions not later than one hundred twenty days after the date of the submission of the certification. If claiming disabled status, proof of eligibility includes a DD-214 and a current letter of disability.