Associate Director, Social Media

Associate Director, Social Media

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

Job Description

WHAT DOES AN ASSOCIATE DIRECTOR, SOCIAL MEDIA DO?

The Associate Director, Social Media will lead development and tactical initiatives, serving as social media counsel to Account staff and external clients in collaboration with the social team lead. This person will manage a team of junior staff across multiple projects, while taking responsibility for strategy, execution, platform collaboration and social consultation. This person also conducts social listening research, delving deep into disease areas to unearth insights, provide relevant observations and add data points. Social listening query creation, data pulls and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification, analysis and curation of influencers within a particular patient population.

This Associate Director, Social Media has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem and PESO structure. This person must be adept at cross-collaboration with other subject matter experts and willing to engage and educate their peers. Externally, this person is expected to serve as the primary subject matter expert. They will also start to take responsibility for the financial health of the business. They should understand how to scope, staff and report on social media project initiatives by budget, task and level of effort. Although this person will have the support and partnership of the Account Director, they will begin to build the business organically and they may be asked to participate in new business pitches.

• Lead development and tactical initiatives for social media strategies.
• Serve as social media counsel to Account staff and external clients in collaboration with the social team lead.
• Manage a team of junior staff across multiple projects.
• Take responsibility for strategy, execution, platform collaboration, and social consultation.
• Conduct social listening research to unearth insights and provide relevant observations.
• Create, optimize, and manage social listening queries and data pulls.
• Develop and manage influencer relationship programs, including identification, analysis, and curation of influencers.
• Communicate paid social planning recommendations to clients, providing detailed tactical information.
• Illustrate how social media fits into a broader digital ecosystem and PESO structure.
• Collaborate with other subject matter experts and engage in peer education.
• Serve as the primary subject matter expert externally.
• Take responsibility for the financial health of social media projects.
• Scope, staff, and report on social media project initiatives by budget, task, and level of effort.
• Build the business organically and participate in new business pitches as needed.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor's degree in Business, Marketing, Journalism or Communications/PR
• Approximately 5+ years of related agency or business experience
• Hands on: High familiarity with business and personal use of social media, third-party management tools and social listening platforms. Ability to derive insights and actionable next steps from social listening data and social platform performance. Understand the role that paid media plays within a social-owned marketing strategy, along with the importance of influencers in the social space
• Team player: Strong multi-tasking and problem-solving skills and the ability to work in a team environment with the occasional delegation to junior staff
• Growth driver: Strong client relationship skills and a knack for maximizing organic growth opportunities within current workload
• Excellent communication skills: Ability to write about, explain and present social media tactics and concepts in a highly regulated environment
• Proven ability to manage projects independently and collaboratively to successful completion
• Understands and leads social media performance analytics
• IRM campaign creation and management
• Periodic travel required

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient's best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and empower others to act now.

Grow Talent I own my development and invest in the development of others.

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity I create an environment of awareness and respect.

Always Innovate I am bold and creative in everything I do.

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EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA's benefits package can be found at eversana.com/careers . EVERSANA reserves the right to modify this base salary range and benefits at any time.

From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at View email address on click.appcast.io .