Product Manager III

Company Overview Verathon is a global medical device company committed to being a trusted partner to our customers and advancing patient care through innovative Airway Management and Urology solutions. For more than 40 years, we have worked alongside healthcare professionals to understand their needs and deliver high-quality technologies that provide lasting clinical and economic value.Our portfolio includes leading GlideScope video laryngoscopy and BFlex bronchoscopy solutions, BladderScan bladder volume measurement, and a growing range of single-use Urology solutions. Behind our innovations is a diverse, global team united by a commitment to our customers, collaboration, and improving patient care.Verathon, a business unit of Roper Technologies, is headquartered in Bothell, Washington, with international subsidiaries in Canada, Europe, and Asia Pacific. Overview Verathonis looking for a Product Manager III to become the newest member of our Airway Team located in Bothell. You will be responsible for leading and executing new product launch strategies and plans, driving awareness and demand for endoscopy, managing a product portfolio, delivering sales training and communication, and supporting the overall growth of the business. You will collaborate closely with team members in several areas including product planning, marketing communications, the sales team, customer care and operations to effectively grow and manage the product portfolio.The ideal candidate is a strong cross-functional leader and embraces collaboration, strives for marketing excellence, demonstrates solid business acumen, and operates effectively strategically and tactically with a proven track record of delivering results. If you are an experienced and driven marketing professional looking for a new challenge in a rapidly growing business with a purpose of making a real difference in today’s world, then the Product Manager, at Verathon is the job you have been looking for. Responsibilities Principal Responsibilities:Lead new product introductions including the formulation of marketing objectives, strategies, tactics, and measures to meet and surpass business goals. Manage the cross-functional implementation of plans, including marketing assets, awareness campaigns, and sales training/communication.Create and execute the marketing plan(s) including product marketing strategy, product mix, and growth plans in collaboration with marketing program management, digital marketing, and regional marketing teams. Lead the development of product and/or campaign value propositions, positioning, and messaging.Develop a strong customer understanding to help optimize product requirements and marketing campaigns. With supervision, lead market research and competitive studies to be expert on clinical needs, buying behavior, competition, and industry trends.Develop online and offline marketing deliverables as well as sales and channel enablement tools (literature, brochures, website content, etc.), training materials, and field and customer communications working with the marketing communications team.Develop and execute end-of-life strategy and plans working cross-functionally. Track key competitors and work collaboratively on competitive analysis to support internal communication and sales channel support.Manage product pricing and promotions with regular reviews, proposed changes, execution, and communication.Work effectively with network of clinical champions / key opinion leaders to support marketing efforts and help accelerate product adoption. Qualifications Knowledge, Skills, and Abilities:Bachelor degree in relevant field: MBA preferred5 years of product management or relevant experienceProduct Management experience in the medical or high-tech B-to-B industries.Proven product marketing / management and new product launch experience.Demonstrated experience in pricing strategy, and competitive positioning.Experience developing and executing a product lifecycle management strategy.Demonstrated ability to lead, collaborate, and influence cross-functionallyExcellent problem solving and critical thinking skills.Ability to develop knowledge of clinical applications and hospital economics across global geographies.Strong analytics and demonstrated ability to create and business models and forecasts.Strong initiative, high energy level, positive attitude, and ability to think like an entrepreneur with ability to work cohesively in a team or as an individual contributor.Excellent verbal, written and presentation skills. Confident communicator able to develop and present the results of activities and initiatives.20% domestic and international travel is required.Salary range - $108,723 - $137,950 (Compensation will vary based on skills, experience and location; it is not typical to be hired at or above the top of the salary range).Full-time employees who are not on a commission plan are eligible for Verathon’s annual bonus plan based on company and individual performance.Verathon provides a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off and a 401(k) matching plan. For more information, please visit our complete Benefits Summary at. EEO Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you’re currently reading this and hesitating to click “Apply” for that reason, we encourage you to go for it! Even if you are not a match for this role, we may have another opportunity that may be a great fit. Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law. Job SummaryPosition Type: Full TimeWork Model: Hybrid